Chirming Poster by Sook Ko

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DESIGN DETAILS
DESIGN NAME:
Chirming

PRIMARY FUNCTION:
Poster

INSPIRATION:
When I was young, I saw a little pretty bird on the mountain. The bird quickly flew away, leaving only sound behind. I looked up in the sky to find the bird, but all I could see was tree branches and forest. The bird kept on singing, but I had no idea where it was. I had no other choice than to mimic the sound of the bird and ask my dad the name of the bird. My dad used to tell me which bird it was. From very young, bird was the tree branches and big forest to me. This experience made me to visualize the sound of birds like forest.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a birds sound design. The sound of bird relaxes mind and body. This caught my attention, and I combined this with mandala, which visually represents healing and meditation. I have found the common image from the snowflake image of CYMASCOPE.[According to an article ‘The amazing images that let us 'see' music (and could even help us communicate with dolphins)’ from the Daily Mail, UK on Jan. 30. 2013, with the machine called ‘Cymascope,’ sound can be transformed into image and find out the sound of each scale. The image resembles snowflake.] Using this, I have made the center mandala, and for those with more than two scales, I have combined the mandala of each scale. With the mandala in the middle, the number of first branch represents the frequency of the bird crying. I have checked the scale range with Musebook tuner, and captured the sound once again with Cubase. I designed the image to have more and bigger branches and leaves as the range gets bigger.

OPERATION / FLOW / INTERACTION:
The sound of bird relaxes mind and body. This caught my attention, and I combined this with mandala, which visually represents healing and meditation. Hence when people see my posters, I want to make them feel comfortable, peaceful and calm as listening birds' singing in the middle of the forest.

PROJECT DURATION AND LOCATION:
The project started in March 2014 and finished in July 2014 at Sejong University in Korea. I designed the posters for my graduation exhibition. So, After Finishing making main posters, I prepared the concept board in September.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
I printed this posters on 2t thin white acrylics. At first, I tried to print on papers as usual but changed my mind and attempted to do something new. I used UV planographic press to print on 2t white acrylics and resulted in a good success.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Poster size: A1(594mm x 841mm), Concept board size: 400mm x 1400mm, Exibition size: 2000mm x 2000mm

TAGS:
birds, sound, info graphic, identity, Twitter, Poster

RESEARCH ABSTRACT:
I researched several hundred of birds' names, twitters, habitats, shapes in Korea. Using this research, I have selected sixteen birds into four categories of spring and summer migrant birds, winter birds, summer birds and resident birds. While finding articles about sound visualization, I saw an article ‘The amazing images that let us 'see' music (and could even help us communicate with dolphins)’ from the Daily Mail, UK and Using this, I have made the center mandala. And after, I have used the Musebook tuner and Q-base in extracting the sound of the birds, collecting and figuring out the scale and other details.

CHALLENGE:
It was really difficult to me when I try to visualize birds sound. To solve this problem, I should research a lot of information about sixteen birds in Korea and also I should draw up a lot of draft designs. As a result, I combined two among the designs and I could decide final shapes.

ADDED DATE:
2015-02-25 10:18:10

TEAM MEMBERS (1) :
Sook Ko

IMAGE CREDITS:
#1: Suk Go, Map of Woodnotes, 2014 #2: Suk Go, a small sample of works, 2014 #3: Suk Go, Chirming of a winter bird, 2014 #4: Suk Go, Chirming of a migratory bird, 2014 #5: Suk Go, Chirming of a summer bird, 2014

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Sejong University

PROFILE:
Sejong University is a private university located in Seoul, South Korea. The history of Sejong University dates to 1940 when a trust established the Kyung Sung Humanities Institute. In 1978, the academy was named Sejong University in honor of Sejong the Great, the fourth king of the Chosun Dynasty and overseer of the Korean alphabet Hangeul.

NOMINATION DETAILS

Chirming Poster by Sook Ko is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Chirming Poster by Sook Ko is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.

· Read the interview with designer Sook Ko for design Chirming here.

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