Creative Studio Corporate Identity by Reem Marei |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Creative Studio PRIMARY FUNCTION: Corporate Identity INSPIRATION: After working for several design agencies, either as a full time or a free lance, I realised that communication wasn't a priority to either. To me communication is one of the most essential tools of a design agency, especially in a world that has been taken over by miscommunication. Creative Studio is the place that bonds ideas and exchanges experiences through exposing the audience to several media productions. UNIQUE PROPERTIES / PROJECT DESCRIPTION: About the agency: "Creative Studio" is a made-up design and media agency based in Saudi Arabia. It provides design services such as branding, digital communication, graphic design, and media production. Its primary target is to provide thorough communication between the services and audience through creating a visual connection. OPERATION / FLOW / INTERACTION: The design mainly communicates with the youth as they are the most exposed to media interactions. PROJECT DURATION AND LOCATION: The project started in mid January 2015 in Saudi Arabia and finished in February 2015 in the same country. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Research was the initial step for creating the logo and brand. Having made a visual research has helped me with coming up with the concept, colour formation, and brand identity. Prior digitalising, I hand-sketched all the shapes and patterns there is in order to construct the final form of the logo. I then used Adobe Illustrator and the Wacom tablet to design the illustrations on the identity, with using different colour references. SPECIFICATIONS / TECHNICAL PROPERTIES: Letterhead 210mm x 297mm, Business Card 50 mm x 90 mm (Spot UV on the character), DL Envelope 220mm x 100 mm, C4 Envelope 324 mm x 279 mm TAGS: graphic design, branding, identity, designer, visual communication, marketing, advertising RESEARCH ABSTRACT: My research was divided into two parts: technical & visual. Visiting creative profiles aided me in forming the visual aspect of the design, while blogs and social media campaigns had a more conceptual effect. The feedback I received after production allowed me to develop a stronger concept. This design opportunity helped me realise the amount of disconnection due to miscommunication I found in the real world. I wanted to find a way to reconnect people in the language they speak best: media. CHALLENGE: No project comes with a clear path. To me, I had a series of obstacles that I have faced the entire period. One was I had limited time to work and provide a strong research for my design as I am fully packed at work and find little energy to proceed with the project. Another challenge was the conceptual research. I have faced days in which I had a design block while brainstorming; however, this motivated me to getting into depth with my technical research. ADDED DATE: 2015-02-14 08:54:31 TEAM MEMBERS (1) : none IMAGE CREDITS: none |
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| Visit the following page to learn more: http://reemmarei.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Reem Marei PROFILE: Reem Marei is an Egyptian graphic designer and illustrator who found interest in the design field at a blooming age. She has been raised in an art appreciating family in which has aided her in her career choice. To her, graphic design is a gateway to communication and ideas exchange as it has various media fields. She graduated from Dar Al Hekma University with second high honours, carrying all the creative experience and knowledge to the professional realm. Her social spirit allows her to be exposed to various cultures along with their customs and ideas. This has greatly affected her way of perceiving the design world. Reem has participated in several art and design events in Jeddah, Saudi Arabia such as Room No.5 art exhibition, in which she exhibited some of her paintings, Sephora and Cook Shop restaurant grand opening, in which she creatively sketched the guests. Her devotion has allowed her to gain the appreciation of clients from all over the world. She strives for self improvement and believes that mistakes are what bring out the best in the designer as he/she discovers different approaches to any design composition. |
| AWARD DETAILS | |
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Creative Studio Corporate Identity by Reem Marei is Winner in Graphics, Illustration and Visual Communication Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Reem Marei. · Click here to register inorder to view the profile and other works by Reem Marei. |
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