Education Currency Credit Hours by Youssef Abdel Zaher

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DESIGN DETAILS
DESIGN NAME:
Education Currency

PRIMARY FUNCTION:
Credit Hours

INSPIRATION:
Through work in banking sector , I observed that clients save a lot of money in high return investment product to enable their children to get high education . As Education is the highest ever return long-term investment due to its effect in shifting people lives culturally , financially and socially all over the world , that’s why I figured out using credit hours in a structured loyalty program applied through co-brand bank card platform sponsored between bank and education institution with profit share scheme to achieve balance in benefits to bank, education institution and cardholders

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
loyalty program sponsored between bank and education institution that give rewards as learning hours rights that accumulated to credit hours rights , given to the cardholder with his spending by card , these accumulated credit hours rights will be redeemed when he take education course at this partner education institution , In return for given credit hours rights , the bank will make profit share agreement with this institution , the product depend on new currencies , the learning and credit hours rights beside it incorporate profit share scheme between bank and education institution

OPERATION / FLOW / INTERACTION:
The person subscribe at this loyalty program sponsored between issuer bank and partner education institution , will go through phases in exact order , registration and getting membership account and ID , opening bank account and getting co-brand card , purchasing at pos terminals and earning rewards , Accumulating learning and credit hours rights , redeeming accumulated credit hours rights and getting education course right from partner education institution . Effecting profit share agreement signed between bank and education institution through batch invoice and electronic fund transfer

PROJECT DURATION AND LOCATION:
The project started in February , 2014 and finished in january , 2015 in Egypt

PRODUCTION / REALIZATION TECHNOLOGY:
Through experience in banking , I observed the customers need to save to cover education expenses for their children, I used brain storming and figured out the use of credit hours in a co-brand bank card loyalty program and began research about education systems in European countries and USA that apply the credit hours system beside bank cards industry and different loyalty programs, I research patents at US and European patents database about loyalty programs computer systems applied through co-brand bank platform ,I found one and build on it till I reach the final project form

SPECIFICATIONS / TECHNICAL PROPERTIES:
Any type of Bank cards ,Pos terminal including banking cards reader ,credit hours rights Loyalty program software integrated to pos software , Credit hours rights loyalty program administration system with its servers whether operated by issuer bank , partner education institution or both or by outside loyalty programs management company , loyalty program registration and rewards balance checker interface whether at the issuer bank , partner education institution web site or both or loyalty program management company website .

TAGS:
Learning Hours Rights, LHR , Credit hours Rights, CHR , Education currency , Co brand Card, Loyalty Program, Interchange Fees, Profit Share Scheme, Profit Share Agreement

RESEARCH ABSTRACT:
My research objective is to develop a banking product that help people covering their education expenses beside supporting the whole education sector especially in countries with overburdened budgets for education , At my project , the first part of my objective will be achieved when people redeem credit hours rights for education courses , second part will be achieved when the education institutions get earlier cash streams through getting share of interchange fees according to profit share scheme , these earlier cash can be used to decrease country budget burden for education .

CHALLENGE:
Searching between many US and European patents about Loyalty program computer systems of co-brand bank cards to find one relevant to the project to build on it to write the project research

ADDED DATE:
2015-01-25 14:43:14

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image # 1 : illustrator ,Shady Bahaa , Education Currency , 2014
Image # 2 : illustrator ,Shady Bahaa , Education Currency , 2014
Image # 3 : illustrator ,Shady Bahaa , Education Currency , 2014
Image # 4 : illustrator ,Shady Bahaa , Education Currency , 2014
Image # 5 : illustrator ,Shady Bahaa , Education Currency , 2014
Video Credits : Creator , Amir Sakr , Education Currency , 2014


PATENTS/COPYRIGHTS:
patent filing number : PCT/IB2015/052766 patent filing date : 16 April , 2015 patent name : credit hours rights loyalty program system and method of bank card with profit share scheme. online international patent filing through the pct ( patent cooperation treaty ) online platform of the WIPO ( world intellectual property organization ), Geneva, Switzerland. choosing international bureau( institution processing my patent filing under supervision of the WIPO ) as the receiving office . choosing Egyptian patent office as the international searching authority .

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Youssef Abdel Zaher

PROFILE:
Youssef Abdel Zaher is an Egyptian banker who had graduated in 2005 from faculty of commerce with major Accounting , English section at Ain shams university located at Egypt , then he began his post graduate studies by applying to the CFA program at the American university of cairo at 2005 , he passed 2 levels at this program and plans to complete level 3 by the near term . During his professional career , He worked at three banks in Egypt and Qatar , Bnp Paribas Bank , Qatar Islamic Bank and finally at Qnb Al Ahly bank with more than 5 years mix of experience between corporate and retail banking , his current position is relationship manager , banky market at Qnb AL Ahly bank in Egypt . He dream about Developing creative untraditional banking products whether it is retail or corporate that cover people or companies financial needs around the world .He began trying to achieve this dream by participating at A design award competition .

NOMINATION DETAILS

Education Currency Credit Hours by Youssef Abdel Zaher is a Nominee in Banking and Finance Instruments Design Category.

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AWARD DETAILS

Education Currency Credit Hours by Youssef Abdel Zaher is Winner in Banking and Finance Instruments Design Category, 2014 - 2015.

· Read the interview with designer Youssef Abdel Zaher for design Education Currency here.

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