Tsunagaru Calendar Calendar by Katsumi Tamura

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DESIGN DETAILS
DESIGN NAME:
Tsunagaru Calendar

PRIMARY FUNCTION:
Calendar

INSPIRATION:
NTT East is a mainstay of telecommunications in Japan. As such, a universal quality that assures wide-ranging support across generations and genders is an essential component for its calendar. Bearing this in mind during the course of production, the “Connection Calendar” was created with the intention of generating unrestrained originality.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This calendar is a direct embodiment of the NTT East corporate slogan, “Strengthen the Connection.” The 12 calendar pages are bound together by a rubber cord, which combines with the graphic designs at either end complete the “Visual Connection.” The calendar was created to disseminate the corporate slogan by making connection visible and presenting the message in a comprehensible way.

OPERATION / FLOW / INTERACTION:
Calendar sheets are bundled by a blue elastic cord. Users pull out a past calendar sheet from the cord and move it to back.

PROJECT DURATION AND LOCATION:
NTT EAST 2015 Calendar launched in January 2015.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The TSUNAGARU Calendar was realized through the finely detailed and highly advanced printing and processing technologies that are available in Japan, the country of quality manufacturing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
180(w) x 140(h) x 85(d)mm

TAGS:
NTT East, calendar, Japan

RESEARCH ABSTRACT:
We discussed how client's concept can be embodied in calendar. We got an idea that a physical cord connects seasonal illustrations printed on calendar sheets.

CHALLENGE:
It is very difficult that we create 12 connecting illustration. We tested a thickness of the cord. If too slim, a calendar sheet is pulled out with no action. If too thick, it is not pulled out smoothly.

ADDED DATE:
2014-12-22 09:28:36

TEAM MEMBERS (7) :
Creative Director: Takuya Okamoto, Account Executive: Eri Ito, Art Director: Katsumi Tamura, Designer: Takahiro Sugawara, Copywriter: Toshiyuki Nagamatsu , Printing Director: Osami Gondaira and Printing Director: Noriyoshi Usami

IMAGE CREDITS:
Photographer: Yoshikazu Yamasaki

Visit the following page to learn more: http://www.ntt-east.co.jp/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION

PROFILE:
Corporate name: NIPPON TELEGRAPH AND TELEPHONE EAST CORPORATION / Date of Establishment: July 1,1999 / Business: Regional telecommunications services in the east areas of Japan, incidental business activities, business activities to achieve the purpose of the company, business activities to utilize the company's resources

NOMINATION DETAILS

Tsunagaru Calendar Calendar by Katsumi Tamura is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Tsunagaru Calendar Calendar by Katsumi Tamura is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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