Happy Pockets Calendar by Katsumi Tamura

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DESIGN DETAILS
DESIGN NAME:
Happy Pockets

PRIMARY FUNCTION:
Calendar

INSPIRATION:
Production involved how to improve last year’s desk calendar with pockets. The solution was to expand the functionality of the pockets with the playfulness of goo and the seasonal sentiments of a calendar.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A promotional calendar for goo, the Internet portal site that originated in Japan, this is an upgraded version of the desk calendar with pockets that has been a popular item every year. With the concept of “Make Japan Happy,” each month has a different pocket with a uniquely cut rim and graphic design that bring the season to a visual full circle. The pockets can store receipts, name cards, notes, and even little sweets given as souvenir gifts. Put it next to your computer or some other convenient place and enjoy the changing visuals from month to month.

OPERATION / FLOW / INTERACTION:
Happy Pockets is a desktop schedule calendar. Calendar sheet of every month is pocket style. Users can stock receipts and memos etc. in the pocket.

PROJECT DURATION AND LOCATION:
2015 goo Calendar launched in January 2015.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Happy Pockets Calendar was realized through the finely detailed and highly advanced printing and processing technologies that are available in Japan, the country of quality manufacturing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
210(w) x 170(h) x 100(d)mm

TAGS:
goo, NTT Resonant Inc., calendar, Japan

RESEARCH ABSTRACT:
Pocket style calendar was requested by our client. It was 3 times requests. We need a fresh idea differentiating past calendars. We got an idea that seasonal visual was drawn by pocket line and pictogram.

CHALLENGE:
There were some restriction of pocket line design. It had to be a straight line or a gentle curve to produce in machine processing. Kinds of line were limited within 6 types. It was very hard to clear these restriction.

ADDED DATE:
2014-12-22 09:21:43

TEAM MEMBERS (9) :
Executive Creative Director: Motohisa Suzuki, Creative Director: Takuya Okamoto, Producer: Tomoko Ito, Art Director: Katsumi Tamura, Designer: Hiroyuki Fukazu, Designer: Takahiro Sugawara, Copywriter: Toshiyuki Nagamatsu, Printing Director: Osami Gondaira and Printing Director: Noriyoshi Usami

IMAGE CREDITS:
Photographer: Yoshikazu Yamasaki

Visit the following page to learn more: http://www.goo.ne.jp/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NTT Resonant Inc.

PROFILE:
NTT Resonant Inc., operator of the "goo" Japanese web portal, is a leading provider of some 60 Internet services, including web searches integrated with proprietary services, search engines tailored for mobile devices, images, blogs, etc., SaaS groupware, an online store and numerous categories of online information. NTT Resonant is a member of the NTT Group, which is headed by NTT Corporation, the world's largest telecommunication company with over 750 subsidiaries and 100 affiliates (listings on New York, London and Tokyo stock exchanges).

NOMINATION DETAILS

Happy Pockets Calendar by Katsumi Tamura is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Happy Pockets Calendar by Katsumi Tamura is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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