Nissan X-trail Brochure by E-graphics communications

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DESIGN DETAILS
DESIGN NAME:
Nissan X-trail

PRIMARY FUNCTION:
Brochure

INSPIRATION:
In the touching world surrounded by a vast wilderness, the new X-Trail will support you as your intelligent, trust-worthy gear

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
・The X-Trail has been winning the hearts of young people in Japan who love outdoor sports. This time the vehicle has undergone a full-model change. While keeping its original attractions such as excellent driving performance and convenient features, the all-new X-Trail has evolved into an authentic “tough gear” that carries a wide array of intelligent equipment. ・This brochure is intended to invoke adventurous spirits of those who enjoy outdoor sports and to entice them into the world of “serious” outdoor sports that gives them the kind of pleasure they have never experienced in their life.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
in Japan

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
250mm x 250mm, 44 pages

TAGS:
nissan, x-trail

RESEARCH ABSTRACT:
-

CHALLENGE:
We tried to improve the image of the Nissan X-trail by creating a brochure that conveys the boldness and advanced technology of the new X-Trail.

ADDED DATE:
2014-10-28 23:57:33

TEAM MEMBERS (4) :
Exective creative director: Tomohira kodama, Creative director: Seiichi Yamashita, Art director: Junichi Sugawara and Copy writer: Nobuhiro Yamaguchi

IMAGE CREDITS:
E-graphics communications, 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Nissan Motor Co., Ltd.

PROFILE:
Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO of both companies. Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands. Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.

NOMINATION DETAILS

Nissan X-Trail Brochure by E-Graphics Communications is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Nissan X-Trail Brochure by E-Graphics Communications is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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