Dressing The Screen Exhibition Identity by Roma Lazarev & Co

Home > Winners > #36802


DESIGN DETAILS
DESIGN NAME:
Dressing The Screen

PRIMARY FUNCTION:
Exhibition Identity

INSPIRATION:
The main idea of the identity was to convey the dynamics and magic of film with static imagery. Using a well-known optical effect (known as "motograph"; or "scanimation"), discovered in the early XIX century by a prominent english scientist Peter Mark Roger and heavily inspired with experimental photoworks by a great fashion photograph Erwin Blumenfeld, we created a special font and developed a system reflecting the nature of the exhibition.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Dressing the Screen: The Rise of Fashion Film is an international British Council exhibition. The exhibition will open in Moscow in 2014 and will then tour in Brazil, Thailand and Mexico. The bilngual identity reflects exhibition's high-fashion and moving image nature and reminds of the pioneering role that Great Britain played in the development of fashion film.

OPERATION / FLOW / INTERACTION:
"Motograph"; technology is used in animated outdoor advertisement. Special overlay containing vertical stripes is applied directly on billboard screen surface. When people pass by the advertisement comes to life due to the continuous change of viewing angle. It’s very simple and has this magic touch, making the static poster alive. The same thing with the invitation. While you pull the invitation card out of the envelope, the word "invitation" transforms into russian "приглашение".

PROJECT DURATION AND LOCATION:
The project started in Januar 2014 and finished in March 2014.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The basis of our concept is a well-known optical effect animating static images mostly known as "motograph"; or "scanimation". Overlay with stripes is placed over specially processed image and slowly moved so the image comes to life. We created the font and imagery using this technology. It is used in outdoor advertisement, wayfinding and invitation design as well.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Posters: A1 Invitation: 150 x 70 mm Brochure: A5

TAGS:
identity, exhibition, fashion film, b&w, animation

RESEARCH ABSTRACT:
We searched for the possible connections between fashion and filmmaking, looked through their history etc. Fashion film is the next step for the emotional representation of fashion after photography, so we looked through there as well. About the same time we came across experimental photoworks by Erwin Blumenfeld, in which he played with light refractions, and Peter Mark Roger’s breakthrough, which played a significant role in the history of film.

CHALLENGE:
The brief was to create a bilingual identity for the exhibition, reflecting it’s high-fashion and moving image nature. Fashion aesthetics is quite understandable, so there were no difficulties, but it was much more complicated with expressing the dynamics and magic of film with static imagery. We attempted more than once to make the logo and the posters feel as we wanted to, to achieve this shadowplay effect.

ADDED DATE:
2014-09-26 05:38:56

TEAM MEMBERS (3) :
Roma Lazarev, Vlad Poliakov and Kir Khachaturov

IMAGE CREDITS:
Roma Lazarev & Co, 2014.

Visit the following page to learn more: http://bit.ly/1A9S4vf
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
British Council

PROFILE:
The British Council is a British organisation specialising in international educational and cultural opportunities. It is registered as a charity both in England and Wales and Scotland. Founded in 1934 as the British Committee for Relations with Other Countries, and granted a royal charter by King George VI in 1940, the British Council was inspired by Sir Reginald Leeper's recognition of the importance of "cultural propaganda" in promoting British interests.

NOMINATION DETAILS

Dressing The Screen Exhibition Identity by Roma Lazarev & Co is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Roma Lazarev & Co when results are announced.
AWARD DETAILS

Dressing The Screen Exhibition Identity by Roma Lazarev & Co is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



· Press Members: Login or Register to request an exclusive interview with Roma Lazarev & Co.

· Click here to register inorder to view the profile and other works by Roma Lazarev & Co.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
HOMEPAGE | SITEMAP | JURY | VOTING SYSTEM | EVALUATION CRITERIA | METHODOLOGY | BENEFITS FOR WINNERS | BENEFITS FOR SPONSORS | PRESS-KITS | NEWSLETTER | RESOURCES | DOWNLOADS | DATES | FEES | PAYMENT | WINNERS SERVICES | TRENDS | RANKINGS | DESIGNER PROFILES | SUPPORT | PRIVACY POLICY | PAYMENT METHODS | THE AWARD | JURY | CATEGORIES | REGISTRATION | PRESS | WINNERS | PUBLICATIONS | ENTRY INSTRUCTIONS | DATES & FEES | ELIGIBILITY | DESIGN REPORTS | MUSEUM OF DESIGN | GROUPS | INSTITUTIONS | COMPANIES | WINNER DESIGNS | SOCIAL TOOLS | BENEFITS | SPONSOR AN AWARD | CUSTOM COMPETITIONS | LIST OF COMPETITIONS | SPONSORED COMPETITIONS .
Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |