Dressing The Screen Exhibition Identity by Roma Lazarev & Co |
Home > Winners > #36802 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Dressing The Screen PRIMARY FUNCTION: Exhibition Identity INSPIRATION: The main idea of the identity was to convey the dynamics and magic of film with static imagery. Using a well-known optical effect (known as "motograph" UNIQUE PROPERTIES / PROJECT DESCRIPTION: Dressing the Screen: The Rise of Fashion Film is an international British Council exhibition. The exhibition will open in Moscow in 2014 and will then tour in Brazil, Thailand and Mexico. The bilngual identity reflects exhibition's high-fashion and moving image nature and reminds of the pioneering role that Great Britain played in the development of fashion film. OPERATION / FLOW / INTERACTION: "Motograph" PROJECT DURATION AND LOCATION: The project started in Januar 2014 and finished in March 2014. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The basis of our concept is a well-known optical effect animating static images mostly known as "motograph" SPECIFICATIONS / TECHNICAL PROPERTIES: Posters: A1 Invitation: 150 x 70 mm Brochure: A5 TAGS: identity, exhibition, fashion film, b&w, animation RESEARCH ABSTRACT: We searched for the possible connections between fashion and filmmaking, looked through their history etc. Fashion film is the next step for the emotional representation of fashion after photography, so we looked through there as well. About the same time we came across experimental photoworks by Erwin Blumenfeld, in which he played with light refractions, and Peter Mark Roger’s breakthrough, which played a significant role in the history of film. CHALLENGE: The brief was to create a bilingual identity for the exhibition, reflecting it’s high-fashion and moving image nature. Fashion aesthetics is quite understandable, so there were no difficulties, but it was much more complicated with expressing the dynamics and magic of film with static imagery. We attempted more than once to make the logo and the posters feel as we wanted to, to achieve this shadowplay effect. ADDED DATE: 2014-09-26 05:38:56 TEAM MEMBERS (3) : Roma Lazarev, Vlad Poliakov and Kir Khachaturov IMAGE CREDITS: Roma Lazarev & Co, 2014. |
||||
| Visit the following page to learn more: http://bit.ly/1A9S4vf | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: British Council PROFILE: The British Council is a British organisation specialising in international educational and cultural opportunities. It is registered as a charity both in England and Wales and Scotland. Founded in 1934 as the British Committee for Relations with Other Countries, and granted a royal charter by King George VI in 1940, the British Council was inspired by Sir Reginald Leeper's recognition of the importance of "cultural propaganda" in promoting British interests. |
| AWARD DETAILS | |
 |
Dressing The Screen Exhibition Identity by Roma Lazarev & Co is Winner in Graphics, Illustration and Visual Communication Design Category, 2014 - 2015.· Press Members: Login or Register to request an exclusive interview with Roma Lazarev & Co. · Click here to register inorder to view the profile and other works by Roma Lazarev & Co. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Roma Lazarev & Co's Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.
  |
 |
