Huatu Corporate Identity by Dongdao Design Team

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DESIGN DETAILS
DESIGN NAME:
Huatu

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The two words ‘Hua’ and ‘Tu’ overlap, highlighting their common denominator, the letter ‘u’. Amplifying this letter ‘u’ interestingly resembles a book (the essence of the business). To further stress the attributes of the industry, we applied the shape of a Chinese thread-bound book in the visual application, reflecting a strong sense of Chinese culture and form.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The striking simplicity of the logo mark makes it easy to remember. The two letters Hua and ‘Tu’ overlap, highlighting their common denominator, the letter ‘u’. Amplifying this letter ‘u’ interestingly resembles a book the essence of the business. To further stress the attributes of the industry, we applied the shape of a Chinese thread-bound book in the visual application, reflecting a strong sense of Chinese culture and form.

OPERATION / FLOW / INTERACTION:
We work together with the client and after several rounds of discussion and constant optimization, finally we reached this logo.

PROJECT DURATION AND LOCATION:
2 months

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
N/A

SPECIFICATIONS / TECHNICAL PROPERTIES:
N/A

TAGS:
book, simiplicity

RESEARCH ABSTRACT:
We did a deep research on the industrial attribute of Huatu and its positioning, and reached a conclusion that the logo should reflect the characteristics of training industry and the logo should be upgraded as a modern image.

CHALLENGE:
How to closely relate the logo to the brand and realize the optimization of brand image was the challenge we face.

ADDED DATE:
2014-06-17 04:16:07

TEAM MEMBERS (1) :
Dongdao Team

IMAGE CREDITS:
Dongdao Design Team , 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dongdao Creative Branding Group

PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.

NOMINATION DETAILS

Huatu Corporate Identity by Dongdao Design Team is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Huatu Corporate Identity by Dongdao Design Team is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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