Huatu Corporate Identity by Dongdao Design Team |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Huatu PRIMARY FUNCTION: Corporate Identity INSPIRATION: The two words ‘Hua’ and ‘Tu’ overlap, highlighting their common denominator, the letter ‘u’. Amplifying this letter ‘u’ interestingly resembles a book (the essence of the business). To further stress the attributes of the industry, we applied the shape of a Chinese thread-bound book in the visual application, reflecting a strong sense of Chinese culture and form. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The striking simplicity of the logo mark makes it easy to remember. The two letters Hua and ‘Tu’ overlap, highlighting their common denominator, the letter ‘u’. Amplifying this letter ‘u’ interestingly resembles a book the essence of the business. To further stress the attributes of the industry, we applied the shape of a Chinese thread-bound book in the visual application, reflecting a strong sense of Chinese culture and form. OPERATION / FLOW / INTERACTION: We work together with the client and after several rounds of discussion and constant optimization, finally we reached this logo. PROJECT DURATION AND LOCATION: 2 months FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: N/A SPECIFICATIONS / TECHNICAL PROPERTIES: N/A TAGS: book, simiplicity RESEARCH ABSTRACT: We did a deep research on the industrial attribute of Huatu and its positioning, and reached a conclusion that the logo should reflect the characteristics of training industry and the logo should be upgraded as a modern image. CHALLENGE: How to closely relate the logo to the brand and realize the optimization of brand image was the challenge we face. ADDED DATE: 2014-06-17 04:16:07 TEAM MEMBERS (1) : Dongdao Team IMAGE CREDITS: Dongdao Design Team , 2014. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Dongdao Creative Branding Group PROFILE: Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China. |
| AWARD DETAILS | |
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Huatu Corporate Identity by Dongdao Design Team is Winner in Graphics, Illustration and Visual Communication Design Category, 2014 - 2015.· Read the interview with designer Dongdao Design Team for design Huatu here.· Press Members: Login or Register to request an exclusive interview with Dongdao Design Team . · Click here to register inorder to view the profile and other works by Dongdao Design Team . |
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