Tianjin Art Museum Signage by Dongdao Design Team

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DESIGN DETAILS
DESIGN NAME:
Tianjin Art Museum

PRIMARY FUNCTION:
Signage

INSPIRATION:
The underlying creative design idea of the museum architecture* emphasizes on an artistic “box”. It stresses on a simple and orderly modernistic space, and the aesthetics of rationalism. Our design maintains the simplicity of the space without interference by other obstructive elements.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The underlying creative design idea of the museum architecture emphasizes on an artistic ‘box’. It stresses on a simple and orderly modernistic space, and the aesthetics of rationalism. Our design maintains the simplicity of the space without interference by other obstructive elements. As the museum displays the visual works of all colors, the visual and art is the significance of its existence. Besides, 3form Chroma renewable matte were chosen as it helps reduce carbon consumption.

OPERATION / FLOW / INTERACTION:
We chose transparent and colorless materials for the signage. By putting large numbers inside Acrylic boxes, we created the effect of the abstract and the concrete for the numbers due to the light. The font of the numbers and the height of the signage matches the language of the architecture.

PROJECT DURATION AND LOCATION:
6 months

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We used semi-transparent stand up signage in the form of a box with a 3form Chroma renewable matte. With this approach, the semi-transparent boxes fit well with the interior space design. The stand-up signs keep the simplicity of the walls intact, and resonate with the design concept of the building. The transparent, rectangular signage is divided by a diagonal information board. Information is displayed clearly at the front of the signage, while the enlarged number of the floor is illustrated in a more subtle manner. Overall, the intriguing design of the signage provides the visitors to the museum with a sense of artistic appreciation.

SPECIFICATIONS / TECHNICAL PROPERTIES:
150cm X 200mm

TAGS:
Box, simplicity

RESEARCH ABSTRACT:
We did the research around the museum itself. As the concept of the architecture of the museum "box", we intents to developed a signage system that echoes to the architecture.

CHALLENGE:
The building of the museum itself is a classic already. How to design a signage system that doesn't disturb the architecture was the biggest challenge.

ADDED DATE:
2014-06-17 04:07:20

TEAM MEMBERS (1) :
Dongdao Team

IMAGE CREDITS:
Dongdao Design Team , 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Dongdao Creative Branding Group

PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.

NOMINATION DETAILS

Tianjin Art Museum Signage by Dongdao Design Team is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Tianjin Art Museum Signage by Dongdao Design Team is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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