Sense Logo by Dongdao Design Team

Home > Winners > #35247


DESIGN DETAILS
DESIGN NAME:
Sense

PRIMARY FUNCTION:
Logo

INSPIRATION:
Our creation was heavily influenced by Zen Buddhism, which emphasizes on the attainment of enlightenment. Eastern philosophy states: ‘one creates two; two produces three; three gives birth to all things’. The Chinese word ‘san’ (Chinese word for ‘Three’) is an utmost important number in traditional Eastern mindset: It is related to everything in our universe. The corresponding English name ‘SENSE’ refers to intuition, a stage higher than knowledge, imagination and inspiration, and closely reflects the phonetic pronunciation of its Chinese counterpart – ‘san xiang san’.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
SENSE (Chinese name ‘san xiang san’) is China’s top-level Buddhist statue, items and aloeswood store.The logo we created represents Eastern thinking: Although one does not completely see the three hills (in the logo), partially covered by 'clouds', there are nonetheless present. With a pure heart, one ‘sees’ things in the most beautiful and peaceful way. It conveyed the essence of its products; that is based on wisdom, beliefs, spiritual metaphysics, or simply nature of reality.

OPERATION / FLOW / INTERACTION:
The logo communicates well with the audience, even those who don't know much about Zen philosophy. People with relative background are strongly impressed and deeply interact with the brand.

PROJECT DURATION AND LOCATION:
Six months; Beijing

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe software

SPECIFICATIONS / TECHNICAL PROPERTIES:
N/A

TAGS:
Zen philosophy; Sense

RESEARCH ABSTRACT:
We did a lot of research on the project including industrial background, Dug deep into the corporate philosophy of the client and discussed a lot with the client. One thing is clear since the beginning of the project: The logo shall convey the sense of "Zen" philosophy. After several rounds of discussion, we developed the present logo which represents the Eastern and Buddhist thinking: although one does not completely see the three hills (in the logo), partially covered by 'clouds', there are nonetheless present.

CHALLENGE:
How to express the Zen philosophy and creates strong perception simply through a logo design is the biggest challenge.

ADDED DATE:
2014-06-16 18:49:00

TEAM MEMBERS (1) :
Dongdao Team

IMAGE CREDITS:
N/A

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Dongdao Creative Branding Group

PROFILE:
Founded in 1997 and headquartered in Beijing, Dongdao has branches and offices in Shanghai,Guangzhou,Xian, Rome and Berlin. For many years, Dongdao has won a reputation for its design ideas and high efficiency as well as numerous domestic and international awards. Moreover, Dongdao has established itself as a top Chinese agency in brand design and management, a practitioner in the booming creative industry in China.

NOMINATION DETAILS

Sense Logo by Dongdao Design Team is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Dongdao Design Team when results are announced.
AWARD DETAILS

Sense Logo by Dongdao Design Team is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



· Press Members: Login or Register to request an exclusive interview with Dongdao Design Team .

· Click here to register inorder to view the profile and other works by Dongdao Design Team .
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |