Logo Branding Corporate Identity by Lawrens Tan

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DESIGN DETAILS
DESIGN NAME:
Logo Branding

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The idea was to create something simple yet graphic that could communicate what the logo is portraying. And the silhouettes was the best media to work on.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
WAAA is an arts association in China to create a network in the music & art industry. It is a collaboration for artistes to share their insights and network together. The logo plays around with the different genres of the arts from the music to dance, from performing arts to culture. It showcases a silhouette of artistes (both male and female), and the combination of the music notes and a dancer to bring out a contemporary and timeless logo. The gold texture is used to symbolise the premium feel.

OPERATION / FLOW / INTERACTION:
Different graphics associated with the arts scene is depicted here in the logo design. We see the silhouette of a female and male artiste, together with the dancer dancing freely to the music in between on the arts horizon. When they are added together, they form an assembly of simple yet classy icon.

PROJECT DURATION AND LOCATION:
This project started in Jan 2014 and finished in March 2014. It is used in both Singapore and China.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
To create the gold texture, we used a stock image of a gold leaf so we can achieve the hot stamp effect of the gold foil, even if it's to be used in the other medias like interactive and digital. The feel will still be as though it has been hot stamped.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The recommended size for the logo is 5cm x 5cm. Logo was reduced and tested on a 2cm x 2cm proportion so it does not break when it's shrunk.

TAGS:
#artsandculture #worldartisteallianceassociation #waaa #artschina #artistesaroundtheworld

RESEARCH ABSTRACT:
-

CHALLENGE:
The most difficult part of this logo was creating the silhouettes as one so it does not look too disjointed and yet it has to be distinct and clean.

ADDED DATE:
2014-06-15 05:24:51

TEAM MEMBERS (1) :
Lawrens Tan Creative Director

IMAGE CREDITS:
Lawrens Tan, 2014.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
World Artiste Alliance Association

PROFILE:
Introduction of World Artiste Alliance Association Headquartered in Singapore, World Artiste Alliance Association is a worldwide union of professional artistic organizations for artists and art groups that are passionate about artistry. Based on the principle of developing together, World Artiste Alliance Association constructs a stage for mutual study, mutual communication and jointly promotion of the human cultural and artistic development among worldwide artists, it also sets up a building of worldwide harmony, love and friendship, writes a glorious chapter of human civilization and progression,and becomes a goodwill messenger of safeguarding the world peace. The business scope of World Artiste Alliance Association includes organizing and developing academic communication, artistic performance, creation, speech and exhibition, dispatching individuals and units to participate in the artistic activities on invitation to promoteinternational cultural communication, inviting worldwide artists and art groups to the U.S. for goodwill visits to expand international artistic activities;setting prizes for group units and individuals with outstanding contributions to human cultural and artistic industry, as well as the creators of excellent artistic works, and setting up institutions for artistic consultation and communication and training.

NOMINATION DETAILS

Logo Branding Corporate Identity by Lawrens Tan is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Logo Branding Corporate Identity by Lawrens Tan is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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