Plastic Surgury Clinic
The inspiration for this clinic were Voronoi diagrams. A Voronoi diagram is a way of dividing space into a number of regions. A set of points (called seeds sites, or generators) is specified beforehand and for each seed there will be a corresponding region consisting of all points closer to that seed than to any other. The regions are called Voronoi cells, hinting cellular rejuvenation and reconstruction that takes place in plastic surgeries.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is a new brand in plastic surgery, intended to expand in small spaces from 50 to 100 sq meters. The featured project is the smallest in the range, nevertheless provides ergonomics and aesthetics that amount to its biggest counterparts. The color and material schemes come as vital to showcasing the dynamic aspect of the whole concept. Black and its dynamic nature, is added to the dominant clinical white and surgery blue lighting. White becomes Grey RAL 7047 while blue is de-saturated in RAL 5014, with an aim to becoming the new clinical classics. Sleek and glossy, interacts with mat and rough finishes, while the reflections of linear lighting multiplies the poly lines of the layout on every axis.
OPERATION / FLOW / INTERACTION:
The clinic directs the in-comer to the reception area through a 120cm hallway that was conceptualized as a void tunnel. It is an empty, monochromatic grey space that enables thought drainage and mood transcendence. The reception was conceptualized as a crack on a solid wall, mainly to hint layers of skin and resurfacing, while the polyline design follows the concept of the voronoi cells.
PROJECT DURATION AND LOCATION:
The environmental branding was commissioned February 2014, while the construction was completed Mid May 2014, in Syntagma square Athens.
PRODUCTION / REALIZATION TECHNOLOGY:
The lacquered wood voronoi wall and ceiling paneling were designed using 3D Cad Pytha software and exported to Alpha Cam software. They were manufacture and lacquered enameled off -site while a key interlocking system was used to lock and secure them on-site. Mineral powder and advanced polyresin formulas were used for grey and blue plasters on floors and walls, enhancing aesthetics and ensuring hygienic anti- mould environment.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The clinic occupies only 50 sq meters and offers a private entrance to the reception waiting area. It offers two private treatment rooms, that enable the customer to enjoy color therapy using RGB fiber optics, while the doctor has his private office and examination room. The waiting area is designed as an integral part of the grey lavaplaster volume, while vintage car leather is used to add the elements of time, quality and dynamism.
Clinic, voronoi, polyline, dynamic, cellular.
Research was conducted in small scale private clinics in Greece and abroad, in order to define the basic design aspects of lab and clinical environments, their routine and ergonomics. Research findings also regarding space perception and customer satisfaction related to the former, were utilized mainly coming from labs and large scale clinics in the United States. Taking into account that medical environments arouse customer anxiety especially when waiting period is prolonged, the lighting and design scheme, employed design factors that result in a more relaxing and lounge environment rather than a clinic.
The creative challenge was to develop a strong clinical identity, that will be easily re-adapted in a variety of floorplan layouts and scales. Moreover, the brand had to establish a strong presence in the medical community without following the typical elements of the dominating clinical environments. Moreover, a a burden for the project are strict outdated regulations dating back to 2001, ignoring the latest advances in technology, research and architectural environments and their specifications.
TEAM MEMBERS (3) :
Helen Brasinika, Principal Designer & Project Manager, Anastasia Rokkou, CadDesigner and Panagiota Brasinika, Design Assistant