Adria Airways Corporate Identity by Pit Palmer Branding & Identity

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DESIGN DETAILS
DESIGN NAME:
Adria Airways

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The identity of the Adria airways bit obsolete and we wanted to make it better.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is the concept of the corporate identity of the aviation company. The feature works is that we preserved the main symbols of the Company and added the new one, thus making style is more modern and actual.

OPERATION / FLOW / INTERACTION:
The basic symbol is used as pointer and arrow and if it's impossible to see company name, it's easy to recognize the Adria's brand.

PROJECT DURATION AND LOCATION:
The project started in July 2013 and was presented in December 2013

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The primary color is one of important tools of identification. Primary color is a color of Adriatic see in sunny day. We call it 'Adria's blue. We use only two colors in body design, simple forms and lot of space. It can decrease a cost of production but save original identity with beauty. Also we are one of pioneers who bring the part of livery to front part of body, above cockpit - it is an important tool that gives a good brand communication when plane is at the gate.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Livery design: Airbus A319, A320; Bombardier SRJ–200, SRJ–900; uniforms; labels; signs; corporate communication.

TAGS:
Airline, airways, airplane, slovenia, pointer

RESEARCH ABSTRACT:
Adria is honored tradition and principles of doing business. Also, Adria is a national carrier and represents whole country — Slovenia, which honored traditions and national values too. We kept valued symbols with care, because it is important for them, leaf of linden and Adria's color.

CHALLENGE:
The major task is demonstration Adria as a modern and friendly company with 50-years tradition they proud so and keep grows as a part of of new world.

ADDED DATE:
2014-03-26 14:47:40

TEAM MEMBERS (1) :


IMAGE CREDITS:
www.shutterstock.com

Visit the following page to learn more: http://pitpalmer.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Pit Palmer Branding & Identity

PROFILE:
Pit Palmer adds value to your business We in Pit Palmer studio lead the project so you could clearly understand its every step. By investigating and analyzing your business we discover or create its uniqueness. By telling about it to your clients with different communications tools (identity, package, advertising or digital) we increase the value of your brand. We consider the efficiency of your brand communications to be our main task. We in Pit Palmer simply express our thoughts, and we try to make the projects of our clients also clear.

NOMINATION DETAILS

Adria Airways Corporate Identity by Pit Palmer Branding & Identity is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Adria Airways Corporate Identity by Pit Palmer Branding & Identity is Winner in Graphics and Visual Communication Design Category, 2014 - 2015.



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