SATA Airlines | BIA - Blue Islands Açor Brand Identity by SATA Airlines Brand - Design by Ivity

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DESIGN DETAILS
DESIGN NAME:
SATA Airlines | BIA - Blue Islands Açor

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
BIA - Blue Islands Açor. This is the new symbol of SATA. A symbol of the Atlantic sky, a pilot of nature, a bird of the world that makes our ambitions fly higher. The imaginary Açor like no other. (Açor, in portuguese, is the bird that named the archipelago - Açores/Azores). SATA is the most important commercial brand in the Portuguese Atlantic. Its history should not remain static, but instead be supplemented by a new dimension that maintains the visionary spirit that gave rise to it. We are faced with an opportunity to position SATA as the airline that has the best understanding of the Atlantic soul of the Portuguese people. Flying since 1947, the new SATA brand expresses a supra-Azorean challenge.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The new SATA symbol represents the nine islands of the Azores, united in a single Atlantic challenge. 9 pieces, 9 islands. Positioning statement: The Atlantic and You. A new positioning that expands its Atlantic vocation and a closer relationship to the passenger.

OPERATION / FLOW / INTERACTION:
This is our brand. This is our soul. Ladies and gentlemen, we welcome our passengers to the SATA of the future.

PROJECT DURATION AND LOCATION:
The project started in January 2009 and was presented in February 2010

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Color: The Atlantic Azures. Seen from space, the Atlantic has the shape of a large S which could be from SATA. And our new colors are the Atlantic azures of this huge "sea on our doorstep", which embraces a fifth of the Earth´s total surface. There are 3 colors in the new SATA symbol: Deep blue, Ocean blue and Sky blue (648/640/637 Pantones). The new "Atlantic azure" colors enables a new paint scheme for optimum impact and greater longevity.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Design onto Aircrafts: Airbus A310, A320; Bombardier Q400, Q200; Website; uniforms; merchandising; brochures; flyers; campaings; labels; signs; sales office and corporate communication.

TAGS:
SATA Airlines, Atlantic, Azores, Airbus, Bombardier, Aircraft, Symbol, Fly, Brand

RESEARCH ABSTRACT:
SATA has in its identifying roots the depth of the Azorean soul, having assumed the commitment to combat the archipelago’s isolation. The colors and symbols that accompany SATA’s image resemble to the colors of the Azorean sky and sea. Its symbol, composed by nine parts, symbolizes the union of the nine islands of the Portuguese archipelago.

CHALLENGE:
SATA was born from the Atlantic dream of a man and his love for the islands. It was founded in 1941 with the goal of creating an airline connection among the islands of the Azores and between the Azores and mainland Portugal. Its first flight, that of the Açor, was made in 1947. SATA´s identity is deeply rooted in the Azorean soul. It is committed to fighting against the isolation of the archipelago. SATA brings the world to the Azores and takes the Azores to the world. In its over 67 years of existence, it has established itself as a brand of the modern-day Azorean economy and identity. The result of a successful trajectory, SATA now flies to 50 destinations in addition to the Azores: Portugal mainland, Madeira, Europe, the African Coast, and North America. Along its pathway of national and international affirmation that is much greater than its initial aims, a number of challenges and opportunities have appeared which advocate a change in the SATA brand.

ADDED DATE:
2014-03-12 09:23:01

TEAM MEMBERS (1) :
ivity for SATA Airlines

IMAGE CREDITS:
P. Masclet/Airbus
ATA/Azores Tourism
ivity

Visit the following page to learn more: https://www.sata.pt/en
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SATA Airlines

PROFILE:
The SATA Group comprises air transport companies whose decision centre is located in the city of Ponta Delgada, on the island of São Miguel, in the archipelago of Azores. The current SATA SGPS emerged from Sociedade de Estudos Aéreos Açorianos, a company founded in 1941. It was set up to develop scheduled flights between the island of São Miguel and the other islands of the Archipelago, and between the islands and mainland Portugal. After SATA SGPS was founded in late 2006, the SATA Group transformed its operating logic and internal organisation, in order to respond to new challenges. Today, the SATA Group comprises five companies: two airlines, two tour operators (in the USA and Canada) and a company that manages five of the nine airfields on the islands of the Azores. These five companies with distinct legal personalities are joined by the areas of Ground Handling and Maintenance and Engineering. The SATA Group today has more than 1200 employees working in the various departments at its administrative headquarters and its operating bases in Lisbon, Ponta Delgada and Funchal.

NOMINATION DETAILS

Sata Airlines | Bia-Blue Islands açor Brand Identity by Sata Airlines Brand-Design by Ivity is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Sata Airlines | Bia-Blue Islands açor Brand Identity by Sata Airlines Brand-Design by Ivity is Winner in Graphics and Visual Communication Design Category, 2013 - 2014.

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