Ila'l Amam Type Family Typography by Sara Mansour

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DESIGN DETAILS
DESIGN NAME:
Ila'l Amam Type Family

PRIMARY FUNCTION:
Typography

INSPIRATION:
The fascination behind an italicized oblique typeface came from the lack of one in any Arabic type as Arabic maybe considered having a purely Italic format from start; owing to the fact that Arabic is considered to have Cursive letterforms. In typography, an Italic type is a form of Cursive type, which was initiated from handwritten calligraphy, just like modern Arabic typefaces.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
"Ila'l Amam" is a modern Arabic display type family that combines characteristics of the first Latin display type ever created, also known as "Fat Face", and the Iranian Kufic scripts of the 11th century.

OPERATION / FLOW / INTERACTION:
Tryptic posters and a specimen book were created to advertise the stylization and quality of the type design; showing the "Ila'l Amam" type family in its various forms.

PROJECT DURATION AND LOCATION:
The project initially started for an Advance Typography & Publishing Course in April 2012 and finished in May 2013 where the specimen book & posters were produced in Jeddah, and was exhibited in "Vision" Graphic Design Exhibition at Dar Al Hekma University in May 2013.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
The posters were printed in Samir Photographic Supplies LTD with a semi-gloss finish, while the specimin book was printed and bound in Al Sarawat Printing House.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Triptych Posters: 297 x 420 mm Specimen Book: 210 x 148 mm

TAGS:
Arabic Type Design, Type Design, Typography, Poster Design, Book Design.

RESEARCH ABSTRACT:
-

CHALLENGE:
Creating an italicized oblique Arabic type family.

ADDED DATE:
2014-02-27 13:28:50

TEAM MEMBERS (1) :


IMAGE CREDITS:
Photography: NASA | Date: 08 / 23 /1966
Photograph Title: First View of Earth from Moon

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Sara Mansour

PROFILE:
The project was initially created for an Advance Typography & Publishing Course at Dar Al Hekma University in April 2012 and finished in May 2013 where the specimen book & posters were produced.

NOMINATION DETAILS

Ila'l Amam Type Family Typography by Sara Mansour is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Ila'l Amam Type Family Typography by Sara Mansour is Winner in Graphics and Visual Communication Design Category, 2013 - 2014.

· Read the interview with designer Sara Mansour for design Ila'l Amam Type Family here.

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