DesignSoul Digital Magazine
Digital Interactive Magazine
Eagerly following all innovations in order to develop marketing activities and improve communication, Filli Boya has also become the leader in the sector in terms of "content marketing" which has gained fast increase recently. In line with this strategy, the magazine aims to offer such contents that both entertain and inform the target audience without mentioning the brand, especially in digital channels, and to make the promotions on the basis of this content. It aims to increase brand loyalty through "value adding" contents. As a communication channel, which was put into practice and gained big successes with this strategy, Design Soul is still continuing its publishing life.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Filli Boya Design Soul Magazine explains the importance of colors in our lives to its readers in a different and enjoyable manner.
The content of Design Soul contains a broad area from fashion to art; from decoration to personal care; from sports to technology and even from food and beverages to books. In addition to famous and interesting portraits, analysis, latest technology and interviews, the magazine also includes interesting content, videos and music too.
Filli Boya Design Soul Magazine is published quarterly on iPad, iPhone and Android.
OPERATION / FLOW / INTERACTION:
Design Soul has sought to develop applications that will make consumer's lives easier while also allowing them to have an enjoyable time. In less than one year, many people have downloaded these applications.
Every DesignSoul Digital Magazine contains up to date content that is tailor made for its audience, and it attempts to cover every area that would interest its consumers. The speed with which people download this magazine, as well as the great number of people, reflects how successful its strategy is.
PROJECT DURATION AND LOCATION:
Quarterly, Istanbul, Turkey
PRODUCTION / REALIZATION TECHNOLOGY:
Adobe Digital Publishing Suite, HTML 5, Adobe After Effects, Edge Animate
SPECIFICATIONS / TECHNICAL PROPERTIES:
1024x768px Horizontal, 768x1024px Vertical
ipad, iphone, mobil tablet, smartphone, designsoul, interactive media, digital media, iOS
DesignSoul Magazine succeeded and broke new ground in digital publishing. The interactive content was especially successful by maintaining readers interest and developing a different type of reading experience. When DesignSoul first began on January 1, 2013 none of our country’s media firms had any interactive digital publications, nor did any of the television stations in our country have any digital tablet publications.
Filli Boya DesignSoul also has the distinction of being the first tablet publication in Turkey’s paint, insulation, and construction sectors.
TEAM MEMBERS (6) :
Publisher, Filli Boya, Executive Editor, Selda Uzun, Editorial Coordinator, Ayser Küçükyumuk, Editorial Department, Erdem Aklan, Art Director, Hasan Yıldırım and Digital Applications, NGM Turkey (New Generation Media)
Main Image, DesignSoul 2014 Winter
Optional Image 1, DesignSoul 2013 Winter
Optional Image 2, DesignSoul 2013 Spring
Optional Image 3, DesignSoul 2013 Summer
Optional Image 4, DesignSoul 2013 Autumn