Lithuanian vodka Gold. Black Edition Bottle decor by Studija Creata

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DESIGN DETAILS
DESIGN NAME:
Lithuanian vodka Gold. Black Edition

PRIMARY FUNCTION:
Bottle decor

INSPIRATION:
This limited edition vodka design was inspired by Lithuania’s history and national heritage.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The gold-shining "Lithuanian vodka Gold. Black Edition" inherited its exclusive look from Lithuanian folk art. Rhombus and herringbones, combined from little squares, are very common patterns in Lithuanian folk art. Although reference to these national motifs gained more modern forms – mysterious past reflections were transformed into modern art. Predominant golden and black colours emphasize the exceptional vodka filtration process through coal and golden filters. This is what makes "Lithuanian vodka Gold. Black Edition" so delicate and crystal clear.

OPERATION / FLOW / INTERACTION:
Luxurious look combined with modern interpretation of folk art and the name Lithuanian arouse a sense of national pride for Lithuanians and makes it a desired souvenir for foreigners.

PROJECT DURATION AND LOCATION:
"Lithuanian vodka Gold. Black Edition" was introduced on the eve of the year 2012.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Decoration: water-based lacquer coating, hot stamping, silk printing

SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.

TAGS:
Lithuanian, vodka, limited, premium, black, gold, ethnographic, design, Stumbras, Studija Creata

RESEARCH ABSTRACT:
The brand name "Lithuanian" itself determines appropriate design solution. Fundamental task was to work out an idea how to reflect Lithuanian manner. Lots of folk art samples were taken into consideration to create an essence - a modern pattern of squares, not staightforward interpretation of folk art.

CHALLENGE:
Providing a modern look. To achieve simplicity all unnecessary components were rejected and colours limited to just a few - golden, black and gray. Applying modern printing technologies helped to render the decor in the best suitable manner.

ADDED DATE:
2014-02-25 13:22:36

TEAM MEMBERS (2) :
Asta Kauspedaite (Designer, "Studija CREATA") and Jurate Paulauskiene (Product development department manager, "Stumbras")

IMAGE CREDITS:
Audrius Tuleikis

Visit the following page to learn more: http://www.creata.lt
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Stumbras

PROFILE:
Stumbras is one of the biggest and most popular producers of strong alcoholic drinks in Lithuania. The distillery whose history, culture and traditions started in the end of the 19th century has been an indisputable market leader for many years. Through a century-long history Stumbras have grown really big, powerful, professional and wise. Especially proud of the appreciation gained in homeland Lithuania which is the real flattery for the company. Yet, Stumbras overstepped state borders many years ago and thus is known in many neighbouring or far, foreign countries – the company exports its production to five continents out of seven.

NOMINATION DETAILS

Lithuanian Vodka Gold. Black Edition Bottle Decor by Studija Creata is a Nominee in Packaging Design Category.

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AWARD DETAILS

Lithuanian Vodka Gold. Black Edition Bottle Decor by Studija Creata is Winner in Packaging Design Category, 2013 - 2014.



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