DESIGN NAME: Lithuanian vodka Gold. Black Edition
PRIMARY FUNCTION: Bottle decor
INSPIRATION: This limited edition vodka design was inspired by Lithuania’s history and national heritage.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The gold-shining "Lithuanian vodka Gold. Black Edition" inherited its exclusive look from Lithuanian folk art. Rhombus and herringbones, combined from little squares, are very common patterns in Lithuanian folk art. Although reference to these national motifs gained more modern forms – mysterious past reflections were transformed into modern art. Predominant golden and black colours emphasize the exceptional vodka filtration process through coal and golden filters. This is what makes "Lithuanian vodka Gold. Black Edition" so delicate and crystal clear.
OPERATION / FLOW / INTERACTION: Luxurious look combined with modern interpretation of folk art and the name Lithuanian arouse a sense of national pride for Lithuanians and makes it a desired souvenir for foreigners.
PROJECT DURATION AND LOCATION: "Lithuanian vodka Gold. Black Edition" was introduced on the eve of the year 2012.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Decoration: water-based lacquer coating, hot stamping, silk printing
SPECIFICATIONS / TECHNICAL PROPERTIES: Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.
TAGS: Lithuanian, vodka, limited, premium, black, gold, ethnographic, design, Stumbras, Studija Creata
RESEARCH ABSTRACT: The brand name "Lithuanian" itself determines appropriate design solution. Fundamental task was to work out an idea how to reflect Lithuanian manner. Lots of folk art samples were taken into consideration to create an essence - a modern pattern of squares, not staightforward interpretation of folk art.
CHALLENGE: Providing a modern look. To achieve simplicity all unnecessary components were rejected and colours limited to just a few - golden, black and gray. Applying modern printing technologies helped to render the decor in the best suitable manner.
ADDED DATE: 2014-02-25 13:22:36
TEAM MEMBERS (2) : Asta Kauspedaite (Designer, "Studija CREATA") and Jurate Paulauskiene (Product development department manager, "Stumbras")
IMAGE CREDITS: Audrius Tuleikis
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