Jae Murphy Photography Corporate Identity by Luka Balic

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DESIGN DETAILS
DESIGN NAME:
Jae Murphy Photography

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
I was inspired by light and shadow play that defines the objects in negative space and make uncommon view of the commonplace.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Logo mark has initials J, M, the camera and tripod incorporated in the negative space. The name was formed in three steps on which the photographer needs to climb in order to take a shot. By this its achieved that logo acts as one scene. Through Corporate Identity design, the negative space idea from the logo is further developed. It adds a new dimension to every item and makes the slogan, An Uncommon View of the Commonplace, stand true.

OPERATION / FLOW / INTERACTION:
Jae Murphy specializes in portrait photography. She wanted a simple, powerful and creative logo that will properly reflect the uniqueness of her photos. The negative space is used because it makes viewers curious and once they experience that Aha moment, they instantly like it and memorize it. Since Jae Murphy often photographs children, the big stairs, formed by name, and low placed camera suggest that kids are welcome.

PROJECT DURATION AND LOCATION:
Project started in October and finished in November 2012. Created in Croatia for client from USA, California. Project was exhibited in Redtory Art&Design Factory, Guangzhou, China Zhejiang Gongshang University Art Design College, Hangzhou, China Sichuan University of Science & Engineering Exhibition Hall, Zigong, China

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
shadow, initials, monogram, negative, space, camera, photo, photography, visual, identity,

RESEARCH ABSTRACT:
-

CHALLENGE:
The goal was to create something different, eye-catchy and unusual to make the client stand up against competition and to represent her slogan the best way. Creating a negative space logo is hard enough. Embedding initials J, M, camera and tripod together while keeping it simple and natural, was the biggest challenge.

ADDED DATE:
2014-02-25 05:02:46

TEAM MEMBERS (1) :


IMAGE CREDITS:
Luka Balic, 2012.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Jae Murphy Photography

PROFILE:
Jae Murphy is photographer from California, USA. She specializes in creative, family portrait and still life photography, using primarily natural lighting. Through her distinctive style she creates extraordinary photographs from moments of everyday life.

NOMINATION DETAILS

Jae Murphy Photography Corporate Identity by Luka Balic is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Jae Murphy Photography Corporate Identity by Luka Balic is Winner in Graphics and Visual Communication Design Category, 2013 - 2014.

· Read the interview with designer Luka Balic for design Jae Murphy Photography here.

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