kt wiz baseball team Brand Identity by kt Corporation

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DESIGN DETAILS
DESIGN NAME:
kt wiz baseball team

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
'kt wiz' stands for 'wizard' and at the same time it includes the meaning of 'power of superb abilities and control.' We visualized kt wiz's commitment of playing games like magic with superb skills and excellent performance. The key design concept 'burst of magic' is inspired by the burst lighting of magical moments. To build a strong visual identity system, the concept continues throughout the details of kt wiz BI including outline of Initial Symbol, shape of the eye in Image Symbol, Outline of signage panel and on the headlights of the bus. Devoted to make distinctions in typical and monotonous designs of all 9 baseball teams in Korea, kt wiz opens a new arena for sports brand with innovative and far more sophisticated BI design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The audience is encouraged to engage with various design application which performs at both online and offline. With a wide range of BI application, it is our goal to increase sales as well as earn loyalty from citizens of Suwon, the hometown of kt wiz.

OPERATION / FLOW / INTERACTION:
The audience is encouraged to engage with various design application which performs at both online and offline. With a wide range of BI application, it is our goal to increase sales as well as earn loyalty from citizens of Suwon, the hometown of kt wiz.

PROJECT DURATION AND LOCATION:
- Project period : January ~ November, 2013 - Release date : November 14, 2013 BI Launching (Press conference) - Designed developed by : Staff in U.S. and Korea

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
- 2D Software : Adobe Creative Suite, Indesign - 3D Software : 3DS Max, Maya, Rhino - Movie Software : Adobe Premiere, Adobe After Effect

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
kt wiz, baseball, Brand Identity, BI, sports, sports branding, South Korea, Image Symbol, Initial Symbol, emblem, logo, symbol

RESEARCH ABSTRACT:
- At the early stage, 'Design Preference Survey' was conducted with 530 baseball fans. As a result, using two character (41%) was preferred than using one character (31%) for the initial symbol. Reflecting the insights, the Initial Symbol of kt wiz was designed as two characters. - An extensive study on 125 sports branding case (MLB, NFL, NPB) as well as market research on 113 sports branded products set direction for product development process. - Sports branding case study were conducted with sports management experts to demonstrate the power of successful design. Resultantly, we came up with a design solution that can earn fan's loyalty from various profile and increase awareness of the brand.

CHALLENGE:
Seek active support from home fans and distinction for between other sports brands. The emblem design reflects Suwon city, to show it is a community-oriented team. Most existing emblems tend not to show the name of their base region. Yet, after series of design development focused on proportion, size and color, kt wiz emblem states the name of the hometown Suwon in a clear and harmonious manner. As a design concept, the emblem design expresses the outer line of Banghwasuryujeong Watchtower of Suwon Castle, the landmark of the city. The emblem with a Korean traditional curve is widely loved by citizens of Suwon and fans right after launching.

ADDED DATE:
2014-02-20 00:11:48

TEAM MEMBERS (4) :
- Creative Director : Leehwan Kang, - Lead Designer : Jaehee Lim, - Designers : Kyoungjin Lee, Bumsuk Kim, Yonu Cho and - Design Partner : Verlander Design

IMAGE CREDITS:
Creator kt corp./kt wiz BI, 2013

Visit the following page to learn more: http://www.ktwiz.co.kr
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CLIENT/STUDIO/BRAND DETAILS
NAME:
kt

PROFILE:
< kt, leading the development of the information and communications industries of Korea since its foundation in 1981.> < Quadrupling the number of fixed lines in 12 years. > Expanding 4.5 million fixed lines to 20 million in just 12 years, kt introduced universal telephone service to every citizen of Korea, leading the development and advancement of communications services. More recently, kt established an advanced broadband network for the first time in Asia, and launched Korea's first communication satellite 'Mugunghwa (Sharon's Rose)', contributing to making Korea one of the most advanced countries in information and communications. < More than just fixed lines, into the wireless internet business. > As becoming a government-funded corporation in 1997, kt changed its business portfolio by focusing more on wireless and internet services instead of fixed lines. Taking over Hansol M.com and merging with its subsidiary KTF, kt expanded its business scope and included mobile communication as its main service. kt became a privately owned company in 2002 and began concentrating on building broadband network. As a result, the company set several new records including the increase of ADSL subscribers to 6 million in just 3 years and played a leading role in the age of digital networking. < A growing corporation, prepared for the age of convergence > kt will continue to make efforts to play a leading role in the global market and become a trustworthy company by fulfilling corporate responsibility and ensuring quality service and technology in the age of convergence where voice and data, fixed and mobile, and communications and broadcasting services are converged. < Global kt > Meanwhile, kt also became a global corporation by tapping into overseas markets. In particular, kt’s mobile subsidiary NTC enlisted more than one million subscribers in 2007 in Primorsky Krai, Russia and was selected as the best corporate in social contribution in the Russian province. In 2009, kt merged with KTF to keep pace with the global trends of fixed/mobile convergence and entered the new era of convergence, following those of CDMA and ADSL.

NOMINATION DETAILS

Kt Wiz Baseball Team Brand Identity by Kt Corporation is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Kt Wiz Baseball Team Brand Identity by Kt Corporation is Winner in Graphics and Visual Communication Design Category, 2013 - 2014.



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