Territoria Festival Corporate identity by Oxana Paley

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DESIGN DETAILS
DESIGN NAME:
Territoria Festival

PRIMARY FUNCTION:
Corporate identity

INSPIRATION:
The basic idea was interpretation of contemporary art as a different perspective of the world. That's how the slogan "Art from a different perspective" and it's graphic realization has appeared.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The identity for a 8th Festival of Contemporary Art "Territoria". The program of this vibrant multicultural festival consists of uniquely experimental contemporary performance pieces, and similarly adjacent genres. What is the Contemporary Art? This is a new vision, a view from a different perspective. This feature was taken into consideration while working with pictures as well as in a logo. Graphic language corresponds to the festival's goals and target audience expectation.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in March 2013 and finished in September 2013, and the festival took place in Moscow from 1-8 October, 2013.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Posters, booklet, flyers and invitations were produced in paper, offset printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Posters size: A1, A2 booklet size: 21x28 cm

TAGS:
Identity, theater, festival, art, contemporary art

RESEARCH ABSTRACT:
The research has been conducted both in sociological and art fields. Sociological part of research means study of the target audience. This project’s target audience are young people who are interesting in contemporary art and especially in contemporary theater. These are people who are looking for new impressions.

CHALLENGE:
The assignment was to brand the festival's identity and develop interest in it among its target audience, to create an organizational structure that's easily adaptable to new themes.

ADDED DATE:
2014-02-15 11:29:49

TEAM MEMBERS (1) :
Designer- Oxana Paley, Tutor- Leonid Slavin

IMAGE CREDITS:
Oxana Paley, 2013.

Visit the following page to learn more: http://www.behance.net/paley
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Festival ‘Territory’

PROFILE:
International Festival-School of Contemporary Art ‘Territoria’. The program of this multicultural festival consists of uniquely experimental contemporary performance pieces, and similarly adjacent genres. The organizers of the festival offered a completely different method of involving Russian youth theatre in an international cultural context: by meeting and interacting with current events and significant trends in the world of theatre and the performing arts. Year after year, the main audience and participants of the festival are the students of theatre and art schools of Russia and CIS countries. The students come to ‘Territoria’ to see the most innovative theatrical performances and hear pioneering musical compositions, to participate in master classes with leading figures of the world of culture, and to communicate with each other and with members of the artistic directors of the festival.

NOMINATION DETAILS

Territoria Festival Corporate Identity by Oxana Paley is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Territoria Festival Corporate Identity by Oxana Paley is Winner in Graphics and Visual Communication Design Category, 2013 - 2014.



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