The basic idea was interpretation of contemporary art as a different perspective of the world. That's how the slogan "Art from a different perspective" and it's graphic realization has appeared.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The identity for a 8th Festival of Contemporary Art "Territoria". The program of this vibrant multicultural festival consists of uniquely experimental contemporary performance pieces, and similarly adjacent genres. What is the Contemporary Art? This is a new vision, a view from a different perspective. This feature was taken into consideration while working with pictures as well as in a logo. Graphic language corresponds to the festival's goals and target audience expectation.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project started in March 2013 and finished in September 2013, and the festival took place in Moscow from 1-8 October, 2013.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
Posters, booklet, flyers and invitations were produced in paper, offset printing.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Posters size: A1, A2 booklet size: 21x28 cm
Identity, theater, festival, art, contemporary art
The research has been conducted both in sociological and art fields. Sociological part of research means study of the target audience. This project’s target audience are young people who are interesting in contemporary art and especially in contemporary theater. These are people who are looking for new impressions.
The assignment was to brand the festival's identity and develop interest in it among its target audience, to create an organizational structure that's easily adaptable to new themes.
TEAM MEMBERS (1) :
Designer- Oxana Paley, Tutor- Leonid Slavin
Oxana Paley, 2013.