Ampro Design achieves the famed Silver A' Design Award

Como, Italy, April 26, 2014 /DESIGNPRWIRE/

A' Design Award is proud to announce that the work Edna by Ampro Design wins the prestigious Silver A' Design Award at Packaging Design Competition.

Packaging Design Category Silver A' Design Award Winner

A' International Design Award and Competition is pleased to announce that the work Edna Frozen Vegetables by Creative Director & Designer: Irinel Ionescu , Junior Designer: Raluca Popan, Foto shooting: Paula Feodor, Project Management: Ana Poiana and Prepress: Danubiu Birzu has been granted the prestigious Silver A' Design Award in Packaging Design Category selected as the winner by the transnational jury members of the A' Design Awards & Competitions within a great number of submitted designs.

Insights on Edna Frozen Vegetables

Ampro Design, the creative mind behind the winning project Edna Frozen Vegetables explains “After conducting a brand audit, we have realized that the name “Edna” has no meaning to the consumer and that the packaging is missing personality. The big idea was to create a character: Aunt Edna (starting from the woman name Edna); The brand identity is now centered on aunt Edna’s figure and the packaging design has a friendly and retro-chic look and feel; The product is well shown on more than 60% of the front of pack.” To learn more visit at: https://competition.adesignaward.com/design.php?ID=32107

Project Members for Edna

Edna was designed by Creative Director & Designer: Irinel Ionescu , Junior Designer: Raluca Popan, Foto shooting: Paula Feodor, Project Management: Ana Poiana and Prepress: Danubiu Birzu

The Silver A' Design Award

The Silver A' Design Award is a prestigious award given to top 5% percentile designs that has exhibited an exemplary level of excellence in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by an expert jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the best packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. Learn more at: http://www.whatisadesignaward.com

Relevant Website

Released by DESIGNPRWIRE at 2014-04-26 08:46:30

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918