Jellyfish Investment Firm Corporate Identity by Sharon Webber-Zvik |
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| DESIGN NAME: Jellyfish PRIMARY FUNCTION: Investment Firm Corporate Identity INSPIRATION: The target customers of my clients are mainly located in eastern countries such as Japan, China, Korea & Singapore. Combined with a corporate name "Jellyfish" UNIQUE PROPERTIES / PROJECT DESCRIPTION: As the name Jellyfish was a given starting point, I found the biggest challenge in creating a presentation that while resembling the shape of a jellyfish, has no qualities or characteristics in common. Trough study, research, inspiration and creativity I Eventually created a fusion of creatures and cultures, emphasizing strength and respecting my clients, their customers and their customer's cultures. OPERATION / FLOW / INTERACTION: The sense of the corporate identity I created is achieved through the total use of the design in all my clients media. In the logo itself there is a layer of hidden interactivity that is achieved through its' appearance. While some viewers may first see a jellyfish and others might see a dragon, all viewers will get a sense of power and strength from the graphics, realizing the projection from the fused creature I created. PROJECT DURATION AND LOCATION: The project started on May 2013 in Tel-Aviv, Israel. Ended on October 2013 in Tel-Aviv, Israel. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: From scientific drawings of jellyfish in professional literatures I learned the different types and shapes of jellyfish. Using pencil on paper I sketched my own jellyfish inspired by and evolving from those shapes & elements. The ideas on paper were scanned to my Mac where using a digital stylus, Adobe Photoshop and Illustrator I worked to simplify the jellyfish, transforming it to be more 'flat'. Lastly, I used Autodesk's 123D Creature and Meshmixier to bring the creature to realization in 3D. SPECIFICATIONS / TECHNICAL PROPERTIES: Products of my work consist of corporate style guide, logo, business cards, stationary, posters and email signatures. In addition I created a 3-dimensional model of the logo and printed it using an advanced 3d printer which allows me to foresee the marketing byproducts my client and I can create in the long run, such as USB memory stick give-aways holding the firm's marketing material and champaign corks for luxurious champaign bottles celebrating new customers and success of existing ones. TAGS: Branding, Hand drawing, Myth, Fuzion, Creature, Poster, Logo, Art, 3D, Corporate Identity RESEARCH ABSTRACT: I conducted an online research that consisted of thorough reading and study of cultures that were new to me. My research objectives were to identify the symbolics I could use in my design and that will best serve my vision's realization. I created a local archive of articles, stories, images and drawing that I inspected and analyzed on daily basis. I presented my clients with two options for selection, out of which the current design was chosen as-is. CHALLENGE: The obstacles were the given company name that had intuitive and non-positive connotations and target audience from completely different cultures. In addition, to complete my vision's realization in 3D at my quality standards, I had to gain proficiency in 3D tools in a very short period of time. I created a product of quality and sophistication that my clients who are citizens of the western hemisphere, feel comfortable and confident 'wearing' for their business in the eastern hemisphere. ADDED DATE: 2013-11-30 08:15:01 TEAM MEMBERS (1) : IMAGE CREDITS: Image #No 1: Photographer Liron Leibu Image #No 2: Photographer Liron Leibu Image #No 3: Photographer Liron Leibu |
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NAME: Sharon Webber-Zvik PROFILE: Conceptylist is a boutique firm based in Israel. Established in 2003, owned and lead by Mrs. Sharon Webber-Zvik, an internationally awarded designer, the firm provides a variety of services targeted to allow customers to present their offering in the best possible way, focusing on three main fields of expertise: Idea development, Copy-writing and Graphic design & visualization. Under idea development, the firm offers services of consultancy to new and existing businesses, film directors and script writers, event planners, book writers and everyone who is looking to step outside of the box and stand out. Copy-writing service offered by the firm are unique by their nature, being personal and accessible in a way that creates the emotional responses and emotional memories customers are asking to achieve. In the area of graphic design and visualization, the firm offers services of corporate identity development, branding and works of print, packaging and online media. Clients often approach the firm at a very preliminary stage of their business when they already have an idea and vision, but do not yet know how to progress with it marketing-wise and visual-wise. The firm’s expertise is in taking their ideas, their concept and giving it the 'style' it needs to stand-out from the crowd, hence the firm’s name: Conceptylist Conceptylist welcomes international and local customers and project alike. |
| AWARD DETAILS | |
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Jellyfish Investment Firm Corporate Identity by Sharon Webber-Zvik is Winner in Graphics, Illustration and Visual Communication Design Category, 2013 - 2014.· Press Members: Login or Register to request an exclusive interview with Sharon Webber-Zvik. · Click here to register inorder to view the profile and other works by Sharon Webber-Zvik. |
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