Samadara Ginige Personal Identity
I am a professional logo/ graphics/ UI/UX designer and a web developer who has over 10 years of experience with clients from around the world. The unique features of my designs are simplicity and sophistication. Work in my portfolio ranges from logo designs to user experience development projects. In 2012 I decided to create an identity to represent me and my work so I started to sketch all the ideas came to my mind.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is made up of the two initials s and g of the name Samadara Ginige. Drawn with a single line, the two letters are connected and intertwined revealing her imaginative design skills with a touch of femininity. The design needed to be aesthetically appealing while being unique and simple as it was designed for a designer. It needed to be clever as well as clean. The overall design resembles the infinity symbol depicting my ability to deliver end to end solutions from design to development.
OPERATION / FLOW / INTERACTION:
I want my logo to be used mainly on digital interfaces. As a green designer, I have decided not to use printed business cards or letterheads. The design communities and clients already identify me by my logo. I will be using my logo on the tag of a line of printed t-shirts to be launched soon.
PROJECT DURATION AND LOCATION:
The project started in November 2012 in Colombo and finished in December 2012.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
I first sketched a few concepts which ran across my mind. After designing them in Adobe Illustrator I decided it ideally should be a monogram of “s” and “g” which needs to be connected and arranged uniquely. Then I made some revisions to the selected design before designing the final version. It took me about three weeks to complete the project.
SPECIFICATIONS / TECHNICAL PROPERTIES:
There needs to be a 20 pixel padding around the logo design while maintaining left or center alignment in digital or print work. The logo can be in its original color in white background or in white color on dark grey (logo color)/Black backgrounds. There are two versions, Horizontal and Vertical, of the logo which can be used based on the space and the dimensions where it will be used (please see attached logo guidelines).
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Research was entirely based on the internet. I searched how I should present myself uniquely while not using the same symbols and icons which other designers have used to represent themselves. I referred to many logo/ identity galleries and design communities as well.
There are plenty of logos that represent designers using the symbols such as pencil, pen, brush, etc. I found many versions of “sg” monograms. It was not easy to design a new sg monogram which is professional, elegant, clean and clever.
TEAM MEMBERS (1) :
Image #1: Creator Samadara Ginige, sg monogram, 2012
Image #2: Creator Samadara Ginige, sg monogram, 2012
Image #3: Creator Samadara Ginige, sg monogram, 2012
Image #4: Creator Samadara Ginige, sg monogram, 2012
Image #5: Creator Samadara Ginige, sg monogram, 2012