Crombé 3.0 Winehouse by FIVE AM

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DESIGN DETAILS
DESIGN NAME:
Crombé 3.0

PRIMARY FUNCTION:
Winehouse

INSPIRATION:
We searched for inspiration in warehouses. Most warehouses are full of boxes, but in the end they have a decent structure. If we should only place some cardboard wineboxes on the pallets in the Crombe shop, they wouldn't have the same structure. Thats why we added the metal frames that resembles metal racks.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Crombe winehouse shop concepts goal was to have the customers experience a completely new way of shopping. Even though the wines are being presented in their original packaging, the clean lines of the metal frames still ensure familiarity and perspective.The 12 m rack houses the champagnes and lockers. Per locker, clients can safely store up to 30 bottles. These lockers can be reached via a transparent gangway at a height of 3,5 m. Next, 2 pop-up stores have been installed, made out of perforated metal, creating an airy space.

OPERATION / FLOW / INTERACTION:
The basic idea was : how can a wineshop deliver a new experience for the visitors. While the clients are walking trough the frames, they can see the wines hoovering above the ground. The are presented in the same inclination as a sommelier would do. The 12m high rack can be entered trough the offices. At the height of 4m the clients can buy their own private wine locker that can hold up to 30 bottles. While upstairs they can enjoy the view.

PROJECT DURATION AND LOCATION:
The design started in February 2012. Starting June the shop opened in Kortrijk, Belgium.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
We've most used wood and steel, lacquered and rouqh.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The shop is 1200m2 big. Frames are 1200mm x 2000mm.

TAGS:
interior, wine, design, metal,retail

RESEARCH ABSTRACT:
-

CHALLENGE:
The hardest part was to design something simple, that won't take much time to install. In fact the complete installation of the shop took 2 weeks.

ADDED DATE:
2013-11-13 07:49:26

TEAM MEMBERS (2) :
Olivier Caluwier and Mathieu Bellens

IMAGE CREDITS:
FIVE AM, 2013.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
FIVE AM

PROFILE:
Design atelier Five AM was established in 2011 by interior architects Mathieu Bellens and Olivier Caluwier. Creating interiors and exhibition spaces for semi-public organisations and private companies, the Five AM portfolio also extends to product design. The studio’s aim is to generate a moment of astonishment in the process of realising an inspiring result.With simplicity as a starting point, each design needs to interact with the user and build up naturally until the story is complete.

NOMINATION DETAILS

Crombé 3.0 Winehouse by Five Am is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Crombé 3.0 Winehouse by Five Am is Winner in Interior Space and Exhibition Design Category, 2013 - 2014.

· Read the interview with designer FIVE AM for design Crombé 3.0 here.

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