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Crombe 3.0 Winehouse by Five Am

Home > Winners > Design #31352 >Interview
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Five Am (FA) for A' Design Awards and Competition. You can access the full profile of Five Am by clicking here. Access more information about the award winning design Crombe 3.0 here.



Interview with Five Am at Monday 9th of December 2013

FS: What is the main principle, idea and inspiration behind your design?
FA: The owner wanted to place the wines in their original package. Because the boxes often have different colours and dimensions, we created a global perspective. The perspective is created with very thin metal frames.

FS: What has been your main focus in designing this work? Especially what did you want to achieve?
FA: We wanted to add a design element, without attacking too much attention. The wines are the most important objects in the shop, but the frames add a small but special touch.

FS: What are your future plans for this award winning design?
FA: It has been designed to evolve. Nothing has been fixed on the floor, so the owner can play with the elements.

FS: How long did it take you to design this particular concept?
FA: The design took 2 months.

FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
FA: We got this design commissioned by the owner, Crombé wines.

FS: Where there any other designs and/or designers that helped the influence the design of your work?
FA: We had to keep the architecture, designed by Goedefroo+Goedefroo architects, in mind. But it was so clean and light that it easily blended.

FS: What sets this design apart from other similar or resembling concepts?
FA: Mostly wine shops are made out of wood or stone. In the big hall, wood would be to heavy on the eye. The thin steel frames delivers a interesting play of invisible and visible elements.

FS: Which design tools did you use when you were working on this project?
FA: We used cardboard to design some scale models.

FS: What is the most unique aspect of your design?
FA: The fact it is a really small design addition but has a big outcome.

FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
FA: We worked with a metalworker for al the steel frames and huge rack. An engineer calculated the whole construction.

FS: What are some of the challenges you faced during the design/realization of your concept?
FA: The stability of the frames was something we struggled with. But the solution was very close. We used the weight of the pallets to keep the structure straight.

FS: How did you decide to submit your design to an international design competition?
FA: We like the abroad influences. That's why we want to go international to meet other designers or firms.


FS: Thank you for providing us with this opportunity to interview you.

A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.

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