lettering, wood, 3D letters and decorative letters in interiors
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Glazov is a furniture factory in a town of the same name. The factory produces unexpensive furniture. Since the design of such furniture is rather generic, it was decided to base the communication concept on the original "wooden" 3D letters, words composed of such letters symbolize furniture sets. Letters make up Russian words "furniture", "bedroom" etc. or collection names, they are positioned in order to resemble furniture pieces in sets. One-color outlined 3D-letters are similar to furniture schemes and can be used on stationery or over photographical backgrounds for brand identification.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project was done in 2010-2011
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
furniture, 3D letters, wood, Glazov
The company and its competitors produce furniture of very similar design, there's no particular conspicuous design style, instead, various styles of furniture design (from classical to modern and futuristic) are used to target different audiences. That's why the company's identity can't be based on original furniture images, still we came up with an idea to use letters made of plastic in interior scenes for furniture collections, the letters compose collection names and are placed somewhere in the interior.
TEAM MEMBERS (2) :
Oleg Vvedensky and Alexey Poteychuk
12 points, 2013.