Corporate Brand Identity
Education and teaching are close to our hearts. Beside our agency work, some of us are teaching, and we hail from families where everyone is an educator of some sort. In addition, we were elated to work with a passionate and highly-focused client team - this is always a strong motivator and an inspiration source to us.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As they grew up, Little London School needed a new brand name and visual identity that would appeal to all stakeholders: students, parents, and teachers. The new name Avenor relates to avenue and avenir (French for future). It thus means a road maker or a future maker. Made up of brightly colored stripes, the Avenor star represents the school community, with their different individualities and with their shared focus and goals.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project lasted from April to September 2013, when the new Avenor College brand identity was formally launched at the beginning of the new academic year. Avenor College is located in Bucharest, Romania.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
Corporate, Brand, Identity, Logo, Education
The three key audiences had starkly different tastes and interests. Aside from school and homework, it is not always easy to have kids, their parents and their teachers like the exact same thing.
TEAM MEMBERS (7) :
Adriana Liute, Stefan Liute, Maria Dumitriu, Andrei Robu, Alexandru Gugurel, Doru Sana and Stefan Gugurel