Osoro Open Tableware System by Narumi Corporation

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DESIGN DETAILS
DESIGN NAME:
Osoro

PRIMARY FUNCTION:
Open Tableware System

INSPIRATION:
As our veiws on life changes with the times, tabelware may well be the answer to many of our problems in the daily life. From the dinner table to the process of refrigerating, freezing and even storing, OSORO has come up with some new ideas, then may revolutionize our food lifestyle. We would like to offer the experience the wonder of OSORO's OPEN TABLEWARE SYSTEM.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
OSORO's innovative character is to combine the quality of high-grade vitrified porcelain and its typical ivory-colored glossy skin with the function suitable for preserving food in the refrigerator or freezer and for cooking with steam oven or microwave. The simple, modular shape with its various elements can be stacked to save space, flexibly combined and closed with a multi-colored silicone O-Sealer or O-Connector so that food stays well sealed in it. OSORO can be universally used eliminating the need for our daily life.

OPERATION / FLOW / INTERACTION:
You can use OSORO when you cook the meal by microwave or oven, serve the cooked dish to the talbe, preserve the food at the refrigerator or the freezer, wash by the dishwasher and store the dishes in the cupboard. You can enjoy the easy cooking and serving to the table, the easy storing in the refrigerator and storing the dishes by stacking up.

PROJECT DURATION AND LOCATION:
The project started in May 2010 in Tokyo, Japan and we spent 2 years for developping this products. In June 2012, OSORO was introduced to the market at the Interior Lifestyle Show Tokyo 2012 and was marketed in Japan in september 2012. All items were marketed in March 2013. OSORO will be exhibited in rooms27 in Tokyo in September 2013.

PRODUCTION / REALIZATION TECHNOLOGY:
Gentle golossy skin of vitrified porcelain, simple moduler designed shape on round, square and oblong and its stack is like an object of beauty, 8 silicone colors to paint the food life bright and sealed with a single finger, a high quality platinum silicone with no scent or color transfer, a silicone cover called O-Sealer and a ring called O-Connector for steam sealing system, beautiful equipment with high functionality, one vessel for various purpose and compact storing in small and smart stacking.

SPECIFICATIONS / TECHNICAL PROPERTIES:
12cm Round/Square Plate, Deep Plate, Bowl 15cm Round/Square Plate, Deep Plate, Bowl 18cm Round/Square Plate, Deep Plate, Bowl 21cm Round/Square Plate, Deep Plate, Bowl 24cm Round/Square Plate, Deep Plate, Bowl 12cm Round/Square O-Sealer, O-Connector (8 colors) 15cm Round/Square O-Sealer, O-Connector (8 colors) 18cm Round/Square O-Sealer, O-Connector (8 colors) 21cm Round/Square O-Sealer (8 colors) 24cm Round/Square O-Sealer (8 colors) 24cm Oblong O-Sealer, O-Connector (8 colors)

TAGS:
Open Tableware System

RESEARCH ABSTRACT:
Through the internet reserch to 17,000 housewives in Japan, we reserched the most useful size of dishes and bowls for the daily food life and found between 12cm through 24cm is the most useful size for food service. Through the group interview with 30 housewives and single ladies, have jobs and aged 30th and early 40th, we reserched the necessary function for dishes and found the glosy skin and functionality for cooking and preserving food, dishwashing and stacking must be compatible for daily use.

CHALLENGE:
The dishware normally shrinks during firing in the kiln. Normal porcelain ware shrinks plun or minus 2% or more. By controlling the shrinking degree in minimum to plus or minus 1% or less, OSORO was acheived the tolerance of size in minimum and was shaped with the straight wall and edge as well as stacking capability. In addition to this, glossy surface by frit graze and its functionality for heat resistance and durability were given by the newly developed raw material called NARUMIO which was developed for OSORO.

ADDED DATE:
2013-09-03 03:07:41

TEAM MEMBERS (3) :
Mr. Manabu Tago President/Designer MTDO Inc. , Ms. Hiroko Tago Planner/Designer MTDO Inc. and Ms. Takako Kajikawa President & CEO Wellness Arena Corporation

IMAGE CREDITS:
Narumi Corporation, 2013.

Visit the following page to learn more: http://www.osoro.jp
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Narumi Corporation, Osoro

PROFILE:
1946 Founded, 1947 Established, 1965 First succeeded mass production of bone china ware in Japan Started exporting full dinner set of bone china ware to US, 1975 Started production and sales of bone china hotel & restaurant ware, 1982 Established Mie Narumi Corporation, 1991 Established Narumi Singapore Pte Ltd, 1995 Established PT Narumi Indonesia, 2005 Established Narumi Shanghai Company Ltd, 2007 Independance by MBO from the previous private owner, 2012 Introduced and started production and sales of Osoro in Japan,

NOMINATION DETAILS

Osoro Open Tableware System by Narumi Corporation is a Nominee in Bakeware, Tableware, Drinkware and Cookware Design Category.

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AWARD DETAILS

Osoro Open Tableware System by Narumi Corporation is Winner in Bakeware, Tableware, Drinkware and Cookware Design Category, 2013 - 2014.

· Read the interview with designer Narumi Corporation for design Osoro here.

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