Global trade fair stand designfor Toyota
The idea occured when we rolled a simple sheet of A4 paper, inspired by the traditional Japanese paper-craft.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Inspired by the Japanese principle of the "active calm", the design combines rational and emotional elements into one entity. The architecture looks minimalistic and calm from the outside. Still you can feel a tremendous force radiating from it. Under its spell, you curiously glide into the interior. Once inside, you find yourself in a surprising environment bursting with energy and filled with large media walls showing energetic, abstract animations. This way, the stand becomes a memorable experience for visitors. The concept portrays the asymmetrical balance we find in nature and at the heart of Japanese aesthetics.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The new stand design was used for the first time at the Geneva Motor Show 2013 and will be used on different locations worldwide.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
The Wave, Japanese Design, Toyota, Stand Design, Global
TEAM MEMBERS (1) :
János Déri, Alia Ramadan