Sharks & Rays Exhibit Identity by Taxi West

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DESIGN DETAILS
DESIGN NAME:
Sharks & Rays

PRIMARY FUNCTION:
Exhibit Identity

INSPIRATION:
Create an identity for 'The Secret World of Sharks & Rays' that creates interest and excitement around two of the worlds most fascinating underwater creatures. These species paired perfectly together create a memorable experience that highlights the astonishing and mysterious world they live in.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
'The Secret World of Sharks & Rays' allows you to experience the remarkable world of two of the most fascinating underwater creatures. These two species highlighted in unison paired with amazing stories is an adventure unique to the Vancouver Aquarium.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
3 months. Vancouver, British Columbia

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
aquarium, water, fish, sharks, rays, sting ray, logo, logo design, logo mark, identity, vancouver aquarium

RESEARCH ABSTRACT:
The audience for the Vancouver Aquarium is a wide range of adults 18-49 with a local focus. They're looking for fun activities to enjoy. Motivated by the magical connection to the natural world and want to learn more about aquatic life. Concerned about the environment, but not the primary motive for visiting.

CHALLENGE:
There is no bigger draw when it comes to the aquatic world than there is to sharks and rays. Sharks are like the bears in our forest, or lions in our jungle – they convey strength and excitement. Rays captivate us with their beauty, from their array of colours to their mystifying movements. The astonishing world of these creatures is filled incredible facts and stories about their senses, hunting techniques and abilities. We paired these species together to create a memorable identity that mirrors the experience only the Vancouver Aquarium can offer.

ADDED DATE:
2013-03-01 12:14:45

TEAM MEMBERS (11) :
Client Vancouver Aquarium, Client contact Joanne Turner, Executive Creative Director Kevin Barclay, Creative Director Matt Bielby , Associate Creative Director Chris Zawada, Designer Andrew Passas, Illustrator Zara Picken, Mac Artist Cheryl Bailey, Agency Print Producer Leah Fladgate, Account Director Stephen Howard and Account Manager Amber Foss

IMAGE CREDITS:
Taxi West, 2012.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
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PROFILE:
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NOMINATION DETAILS

Sharks & Rays Exhibit Identity by Taxi West is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Sharks & Rays Exhibit Identity by Taxi West is Winner in Graphics and Visual Communication Design Category, 2012 - 2013.



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