2-in-1 Slide to Rocker - by Grow'n Up Design Team

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DESIGN DETAILS
DESIGN NAME:
2-in-1 Slide to Rocker

PRIMARY FUNCTION:
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INSPIRATION:
Slide chute and rocker bed can share the curvature. To double the fun, make a value set with combination of both...the most popular play features for toddler to learn balance and physical co-ordination all-in-one product.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Perfect for toddlers, all-in-one slide and rocker is great for indoor or outdoor use. Qwikflip™ design provides easy transition from slide to rocker. 80 cm L (32” inch) slide has gentle slope for beginners while the sure-grip handle ensures secure rocking motion. Durable construction and extra wide base provide additional stability in both positions.

OPERATION / FLOW / INTERACTION:
Easy transformation. No tools necessary. 3-Steps Qwikflip design provides easy transition from Rocker to Slide. Step 1 - Swing open the slide landing extension. Step 2 - Turn the product upside-down. Step 3 - Loose the screw-cap and adjust the rocker stopper to the its upright position for changing it into the slide handle.

PROJECT DURATION AND LOCATION:
Brainstorming: February 2012 in Nuremberg, Germany Conceptual sketch: March 2012 in Hong Kong office EP trial sample 1: May 2012 in China Show sample: June 2012 in USA Engineering CAD finalization: Aug 2012 in Hong Kong Color Palette finalization: Aug 2012 in USA Tooling Kick Off: Aug 2012 Production: Oct 2012

PRODUCTION / REALIZATION TECHNOLOGY:
Screw nuts insert-molding technology is applied for locking the Rocker body to the rocking bed (the slide chute underneath). The screw nuts are embedded permanantly inside the plastic rocking bed to lessen the deterioration and avoid easy rusting under outdoor climate.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Setup Dimensions: Slide - W490 x D840 x H500mm (W19.3 x D33.1 x H19.7" inch) Rocker - W490 x D820 x H508 mm (W19.3 x D32.3 x H20" inch) Carton Weight & Size L762 x D249 x H503mm (L30 x D9.8 x H19.8" inch) 5.45 kg (12 lbs)

TAGS:
uniqueness, imaginations at play, versatile, solutions, active thinking

RESEARCH ABSTRACT:
Slide and Rocker are 2 classic outdoor products for toddler to learn balance and coordination through the physical activity and daily play.

CHALLENGE:
The upfront challenge is to make an innovative product in combination of 2 popular play equipment into one uniqueness product. The product dimension and shape is required to be designed fit for 1.5 to 3 year-old fun to promote coordination of (whole, lower or upper) body muscles, encourage balance and muscle. Safe in both position with extra wide base for additional stability. And design suitable for both indoor and outdoor use. And last but not least, the transformation need to be simple and done with ease by adult, vice versa, locking system to prohibit children to loose lock and convert the product for their own safefy.

ADDED DATE:
2013-02-27 10:48:41

TEAM MEMBERS (5) :
Grow'n Up Design Team., Wally Sze, King Yuen, Samuel Lee and Bonnie Chan

IMAGE CREDITS:
Grow'n Up Design Team, 2012.

Visit the following page to learn more: http://www.fisher-price.com/en_US/product/71412
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Grow'n Up Limited

PROFILE:
Active Thinking, Imaginations At Play! The way children play has changed through the decade, it becomes even more important in building a solid foundation with basic physical and mental stimulation encouraging social cognitive, creativity, and confidence. Play represents movement through active thinking. Encouraging spontaneous, imaginations play that is the true basis of child's learning. Our product trigger sensory-motor skills, stimulate role-play and development of social skills encouraging children to interact, explore and learn. "Imaginations At Play" is our goal to continuously inspire and develop innovative thinking and creativity during the act of play. Play allows the world of children to enjoy the experience of imaginative activities and to create a better living environment around her.

NOMINATION DETAILS

2-in-1 Slide to Rocker-by Grow'n Up Design Team is a Nominee in Baby, Kids' and Children's Products Design Category.

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AWARD DETAILS

2-in-1 Slide to Rocker-by Grow'n Up Design Team is Winner in Baby, Kids' and Children's Products Design Category, 2012 - 2013.



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