Season´s Greetings Christmas card by Jens Lattke

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DESIGN DETAILS
DESIGN NAME:
Season´s Greetings

PRIMARY FUNCTION:
Christmas card

INSPIRATION:
The CBR Fashion Group stands for high-value clothing combined with a special shopping experience in its stores. The clients are supposed to sense the CBR brands „Cecil“ and „Street One“. This standard had to be transferred to the field of communication toward the customer during the Christmas and New Year season. So the idea was born to greet the addressees with a special and individual touch. Sense and touch, in addition, plays a more and more important role in the fashion business. Of course, the topic „Fashion“ had to be reflected by the graphic, too. Smart Rudolph turns Christmas into a stylish event. The idea of turning his antlers into hangers underscores the creativity of the CBR Fashion Group realizing 12 collections a year. In addition, the greeting „A Merry Christmas and a Stunning New Year“ refers to CBR´s target group which are stunning young women.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The paper is made of 100% cotton, which by its softness has a pleasant touch emphasising the link with fashion. The clear and stylistic design of the card underlines the identity of CBR as a leading company in modern casual woman clothing. Rudolph the red-nosed-reindeer combines business and Christmas: At first glance, his antlers are unchanged, only the second view shows the small-scale change by the hanger. Beside this detail, it is the scarf which reveals the character of a fashion company.

OPERATION / FLOW / INTERACTION:
Addressees can touch the card and sense immediately the connection to the textile and fashion branch. The graphic and all texts are stamped into the cotton material and thereby stick out so that readers can even percept the message while closing their eyes and only touching the gift.

PROJECT DURATION AND LOCATION:
The project started third of December in Reichenberg and finished 7th of December in Reichenberg.

PRODUCTION / REALIZATION TECHNOLOGY:
The card´s material is called „Reindeer“, the paper used is Gmund cotton linen cream, 300g. It has been printed in four-color / four-colour.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Dimensions: 210 mm x 148 mm

TAGS:
Christmas, card, touch, soft touch, Christmas card, cotton, fashion, style, Rudolph, reindeer

RESEARCH ABSTRACT:
-

CHALLENGE:
The challenge was to come up with an attractive design idea combining Christmas season and fashion business. In addition, the company had to communicate a year characterized by a lot of changes, such as restructuring measures. The reindeer with ist 12 strong antler points symbolizes CBR mastering twelve heavy, difficult months.

ADDED DATE:
2013-02-26 11:04:59

TEAM MEMBERS (1) :
Kerstin Hlava-Landeck

IMAGE CREDITS:
Jens Lattke, 2012.

Visit the following page to learn more: http://www.lattkeundlattke.de, http://www.cbr.de
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CLIENT/STUDIO/BRAND DETAILS
NAME:
CBR Fashion Group

PROFILE:
With its Street One and CECIL brands, the CBR Fashion Group is one of the leading fashion enterprises in Germany and Europe. CBR supplies some 8,100 POS’s in 18 countries consisting of over 3,100 system sales floors (stores, shops-in-stores, corners) and around 5,000 multi-label sales floors. The brands are on hand where the customers are looking for them, from small towns to big cities and online. What distinguishes CBR from the competition is speed. The close contact the company maintains with its suppliers and partners enables it to constantly improve products and processes, and to deliver the very latest fashion trends faster than its competitors. With twelve new collections per year, 52 flash/repeat programs for quick reaction to unanticipated trends and 24-hour delivery of products that are especially popular, CBR partners always have the right products at the right time in their shops. This way, the customers can be confident that in CBR clothes they are always dressed in the latest, most appealing styles for any occasion. The urban casual style of Street One ensures a stylish look that is thoroughly today – the simplicity of their design guarantees absolute wearing comfort. The CECIL brand offers contemporary, uncomplicated easy-care fashion articles for active, independent women. The company´s teams work in a modern creative global working environment. CBR is proud of its open communication culture, where employees can develop quickly and take on responsibility.

NOMINATION DETAILS

Season´s Greetings Christmas Card by Jens Lattke is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

Season´s Greetings Christmas Card by Jens Lattke is Winner in Graphics and Visual Communication Design Category, 2012 - 2013.



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