Electra Faucets by E.c.a Design Team

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DESIGN DETAILS
DESIGN NAME:
Electra

PRIMARY FUNCTION:
Faucets

INSPIRATION:
The water flowing away among the stones in prehistoric ages now is offered through natural form and technological solution. Electra that has been designed with the estimation of all mechanical products are digital aim to provide the users with a distinctive experience. The shape composed of only the body. Electra produces a sculpture like visual perception in the wet places due to its prestigious appearance. The armature concept is now turned to an aesthetic object rather than only functionality.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Revolutionary design electra that does not have separate handle attracts everyone due to its elegance and smart appearance is decisive to be unique for kitchens. Pull down digital sink mixer provides the users with freedom of movement in the kitchens while offering the options of two different flow functions. On electra s front area, an electronic pad gives you access to all the functions, either when the spray is fitted into the spout or in your hand with just tip of your finger you can control.

OPERATION / FLOW / INTERACTION:
Represents digital era in armature sector. Contributes in the development of the company and industry while offering the digital solution instead of mechanical solution in design. This thought, for users designed new user form. The touch display setting buttons of Electra offer the users more ergonomic solution. Water flows away with min. flow rate and temperature due to Eco mind mode thus it is the opportunity for the next generation for a sustainable life

PROJECT DURATION AND LOCATION:
The project started in November 2011 in Turkey & Switzerland and we are working partnership with two different company. Products samples were exhibited in Unicera in 2012 and won design turkey 2012 good design award.

FITS BEST INTO CATEGORY:
Building Materials, Construction Components, Structures & Systems Design

PRODUCTION / REALIZATION TECHNOLOGY:
Electronic hand shower used in design reduce the number of components compared to standard armature. It creates the production flexibility. The water is carried away to the output end through a hose. To prevent the contact of display cables with water, a different coring technique is used. It makes the casting comfortable. Body process is a leading method in terms of using our benches different and more productive

SPECIFICATIONS / TECHNICAL PROPERTIES:
Sink mixer: Width 63 mm x Depth 295 mm x Height 405mm

TAGS:
Digital era in armature sector, Dove, Consists of only body, Ergonomics, Functionality, Diamond luminance, Smart, Flexibility, Technological solution

RESEARCH ABSTRACT:
Digitalizing is rising in all consumer groups when we watch the trends. It is observed that new generation perceives digi world easier.Our purpose is to develope digital faucet for new generation instead of our loyal customers. On this point we aimed to become pioneer in both domestic & foreign market. Data transfers between solution partner & us shaped the design. It was new step for our facility which produces only mechanic devices. The results of studies with focus group, final product formed

CHALLENGE:
Our researchs directed us to a new innovative form which carries marks from past. Because we know that we have to familiarize our users to new technology instead of a sudden change. Because people hesitate when water meets electricity. Thats why we used two differend touch panels in design and prototypes sent to both customers and marketing experts.Feedbacks showed the most aesthetic and and ergonomic design for final production.

ADDED DATE:
2013-02-26 05:15:21

TEAM MEMBERS (2) :
Seda KILIMCIGOLDELIOGLU and Ismail CETINKAYA

IMAGE CREDITS:
E.c.a Design Team, 2012.

Visit the following page to learn more: http://www.ecafaucet.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
E.C.A - Valfsel Armatür Sanayi A.ş.

PROFILE:
Our company was founded in 1957 with the business name i.e. ECA Pres Dokum Sanayi Ltd Sti then the business title of the company was replaced with Valfsel Armatur Sanayi A.S. in 1978. With the purpose to fulfil the needs of our customers in the field of sanitaryware industry, we primarily completed the investments for our brand ECA to produce the utmost quality so Manisa production plant was established in Manisa Organized Industry Zone in 1990. On the other hand, Eltor A.S. dealing with the production activities in Edirne since 1972 has been incorporated within the body of the Valfsel A.Ş. in 1992 thus the corporate integration duly completed considering the standardization in whole production activities. In respect of the effective cost control and planning as well as product development due to intensive R&D activities in due course, Samandira production plant was moved to Manisa in 1995 and Edirne production plant in 2000 therefore all corporate resources have been used optimally on based of effective communication and planning processes. Today, Valfsel Armatur Sanayi AS has been employing 140 personnel and 310 workers in two production plants i.e. Manisa 1 and Manisa 2. The company was established on a land of 62,281 square meters including an indoor area of 20,547 square meters. The product range of the company is composed of 4,200,000 pieces of various fixtures, sanitary fittings, interior mechanism, syphons and accessories in scope of annual process of brass products of 4980 tons. The company's main product line includes the Single and Double handle Shower and Bathroom Fittings; Single and Double handle Sink, Lavatory and Bidet Faucets / Mixers, Photocell - Infrared Taps and Mixers, Self Closing Taps and Mixers, Thermostatic Mixers, Built-in Bathroom Fixtures as well as internal mechanisms and Syphons and various Bath Accessories compatible with the produced fittings. Besides the high capacity, Valfsel has taken part among some certain production plants in the world when considering its quality Casting, Forging, Multi-mills Vending, Multi-Station Machining, Polishing and Surface Coating and finally Mounting Units starting from design and planning stage.

NOMINATION DETAILS

Electra Faucets by E.c.a Design Team is a Nominee in Building Materials, Construction Components, Structures & Systems Design Category.

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AWARD DETAILS

Electra Faucets by E.c.a Design Team is Winner in Building Materials, Construction Components, Structures & Systems Design Category, 2012 - 2013.



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