Identity Created by Consumer (ICC) Corporate Identity System by Jone Aleksiunaite

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DESIGN DETAILS
DESIGN NAME:
Identity Created by Consumer (ICC)

PRIMARY FUNCTION:
Corporate Identity System

INSPIRATION:
Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.

OPERATION / FLOW / INTERACTION:
The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data. In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.

PROJECT DURATION AND LOCATION:
February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania

FITS BEST INTO CATEGORY:
Idea Design

PRODUCTION / REALIZATION TECHNOLOGY:
The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.

TAGS:
Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic

RESEARCH ABSTRACT:
Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.

CHALLENGE:
To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.

ADDED DATE:
2013-02-20 08:14:02

TEAM MEMBERS (2) :
Student Jone Aleksiunaite and Lecturer Marius Bartkus

IMAGE CREDITS:
Jone Aleksiunaite, 2012.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Vilnius Academy of Arts

PROFILE:
Home of creative attitude for growing talents.

NOMINATION DETAILS

Identity Created by Consumer (icc) Corporate Identity System by Jone Aleksiunaite is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Identity Created by Consumer (icc) Corporate Identity System by Jone Aleksiunaite is Winner in Graphics and Visual Communication Design Category, 2012 - 2013.

· Read the interview with designer Jone Aleksiunaite for design Identity Created by Consumer (ICC) here.

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