Identity Created by Consumer (ICC)
Corporate Identity System
Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
OPERATION / FLOW / INTERACTION:
The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.
In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
PROJECT DURATION AND LOCATION:
February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
TEAM MEMBERS (2) :
Student Jone Aleksiunaite and Lecturer Marius Bartkus
Jone Aleksiunaite, 2012.