Invitation created in harmony with the brand’s new concept: The meeting of taste and the spice of imagination.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
A playful creation, aiming to sharpen the senses, awakening feelings and emotions: Tactile, olfactory and visual.
OPERATION / FLOW / INTERACTION:
The invitation were made to the launch event of the new brand and concept of the restaurant. Our goal was that the invitation to interact with the guests and arouse greater curiosity to ensure a greater number of guests during the event. It´s happened.
PROJECT DURATION AND LOCATION:
The invitation was made in 20 days. 10 days for the creation project and approval and 10 days for the production.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
For the invitation we used different materials. As the logo was a circle we use a ball of translucent acrylic to place the invitation. Differents kind of papers and inside of the ball together with the invitation we put salt, red pepers, and others to bring feelings and emotions tactile and olfactory.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The invitation was sent inside a cardboard box lined with black paper.
Box dimensions: 10 cm x 10 cm x 8.5 cm
Invitations, design, interactive, sensorial, ludic, sensorial design, emotion design, transforming emotion into design, marcelo lopes designer
This project did not involve a lot of research. The creation flowed easily because we created all new concept of branding and most importantly was also translate this new concept to the invitation, the idea of the meeting of taste and the spice of imagination.
We seek to use spices that when the invitation was openned the smell could interact with the senses.
More people came to the opening than initially expected,especially to the press conference, event that generally faces greater trouble to attract a given number of people.
TEAM MEMBERS (1) :
Marcelo Lopes Design, 2012.