QL JRNE 25 Invitation by Kathy Roessner for pulse220

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DESIGN DETAILS
DESIGN NAME:
QL JRNE 25

PRIMARY FUNCTION:
Invitation

INSPIRATION:
The theme of the event was the journey from the inception of the company to its enormous success after 25 years. The invitation was designed to launch the guests on their “journey” with the event, incorporating icons synonymous with travel as well as the company itself and its home base in Detroit, Michigan, USA. We engaged an illustrator to adapt Quicken Loans’ “ISM” characters, which represent the ideals they live by, into situations relevant to the journey theme and covered the back of the recycled envelope with them. The license plate was affixed to a flip-fold cover which opened to reveal an accordion-folded invitation resembling a map tucked inside a pocket printed with the date of the event in bold type. The background for the invitation resembles a street map and is bordered by a neatline. The ISM characters are featured in full color and the titles are in traditional highway signs.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This unique invitation, in addition to communicating all pertinent event information and incorporating the “journey” theme of the event celebrating Quicken Loans’ 25th anniversary, doubled as a commemorative keepsake. It included a functional, production quality license plate that could be affixed to a vehicle, and each plate was personalized with the employee's name and the year they joined the company. The license plate was affixed to a flip-fold cover which opened to reveal an accordion-folded invitation resembling a map tucked inside a pocket printed with the date of the event in bold type. The background for the invitation resembled a street map and was bordered by a neatline with titles in traditional highway signs. Quicken Loans' ISM characters, which represent the ideals they live by, were adapted into situations relevant to the journey theme and covered the back of the recycled envelope in full color.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
Envelope - Dimensions: 12.75 x 6.75. Paper stock: 100# genesis birch. Invitation - Dimensions: 11.75" x 6". Paper stock: 130# cinch cover Brochure - Dimensions: 4.5" x 9" folded, 27" x 9" flat. Paper stock: 100# cinch fine text.

TAGS:
corporate event, invitation, themed event invitation

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2012-09-27 13:32:35

TEAM MEMBERS (1) :
Kathy Roessner, Director of Design

IMAGE CREDITS:
Kathy Roessner for pulse220, 2012.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
pulse220

PROFILE:
pulse220 is an experiential agency that works with the most recognized brands in the country to help them create remarkable interactions (meetings, events, incentives and marketing programs) with the people that matter most to those brands.

NOMINATION DETAILS

Ql Jrne 25 Invitation by Kathy Roessner For Pulse220 is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Ql Jrne 25 Invitation by Kathy Roessner For Pulse220 is Winner in Graphics and Visual Communication Design Category, 2012 - 2013.

· Read the interview with designer Kathy Roessner for pulse220 for design QL JRNE 25 here.

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· Click here to register inorder to view the profile and other works by Kathy Roessner for pulse220.
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