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Black Label Retail Brand Packaging by Loblaw Brands Limited

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DESIGN DETAILS
DESIGN NAME:
Black Label

PRIMARY FUNCTION:
Retail Brand Packaging

INSPIRATION:
President's Choice® Black Label products, an exceptional collection of fine foods, sourced the world over.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The contemporary use of colour and typography is juxtaposed against custom photographed black-and-white imagery to create a sophisticated and distinctive package design. There was deliberate effort to communicate the provenance of each product mainly through imagery by capturing origin or old world preparation methods. The bold and colourful industrial typography on the black background provides unique personality and immediate brand recognition while enabling variety differentiation among larger sub-families. As a result, upon launch there was immediate buzz and interest in this new line of premium products and has established a platform for continued growth.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The design exploration started mid year 2010 and launched at the end of 2011 with over 200 products in over 100 stores Canada-wide. The design was done completely in-house at Loblaw, Toronto Canada.

FITS BEST INTO CATEGORY:
Packaging Design

 PRODUCTION / REALIZATION TECHNOLOGY:
Matte varnish throughout combined with a spot gloss varnish on the bold colourful typography provides an additional layer of sophistication.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Premium

RESEARCH ABSTRACT:
-

CHALLENGE:
The biggest challenge was to create a unique design system that worked across multiple package formats across various print processes.

ADDED DATE:
2012-09-26 13:17:16

TEAM MEMBERS (2) :
Creative Director Jason Hobson and Designer Buffy Liu

 IMAGE CREDITS:
Loblaw Brands Limited , 2012.
Visit the following page to learn more: http://www.pc.ca/blacklabel


CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-


NOMINATION DETAILS

Black Label Retail Brand Packaging by Loblaw Brands Limited is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Loblaw Brands Limited when results are announced.


AWARD DETAILS

Black Label Retail Brand Packaging by Loblaw Brands Limited is Winner in Packaging Design Category, 2012 - 2013.

· Read the interview with designer Loblaw Brands Limited for design Black Label here.

· Press Members: Login or Register to request an exclusive interview with Loblaw Brands Limited .

· Click here to register inorder to view the profile and other works by Loblaw Brands Limited .


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