Agraz Restaurant Corporate Identity by Marcelo Lopes Design

Home > Winners > #26679


DESIGN DETAILS
DESIGN NAME:
Agraz Restaurant

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Agraz Restaurant’s brand inspired by Brazil’s twenty-seven states. The round symbol was inspired by the center of the Brazilian flag. The colors represent the miscegenation, diversity and the meeting of cultural globalization at the hotel. The dimensions of the stripes were inspired by the density of the population within each Brazilian state. The logo was applied to the menu in three-dimensional form creating a sensory effect. A white menu for women and a black one for men was a part of innovation. Tastes meet the spice of imagination! The new chef of Agraz restaurant presented a culinary inspired in the fusion of condiments of different regions of Brazil and all over the world. We took this new proposition from the chef to create a colorful institutional campaign, full of happy feelings, thinking about the miscegenation, the colorful logo, and at the same time conveying this fusion. The fusion of the condiments and its different colors, such as cumin, paprika and others were great contributors to our starting. The colorful concept of the brand arrives to the institutional campaign thru manipulated lucid images.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The menus for lunch, dinner, breakfast, desserts, pool menu and placemats. Eco-Friendly- the menu’s base is permanent and when necessary the adhesive content of the menu can be substituted. We develop a institutional campaign for six months to show the new concept of the restaurant. In order to better understand the campaign sees the PDF archive.

OPERATION / FLOW / INTERACTION:
Menus enable a sensorial experience by means of the texture of the material and logo application in resin, which gives it a three D effects. Another example of interaction is the difference in the color of the menus, black menus for men and white menus for women.

PROJECT DURATION AND LOCATION:
This project spend almost six months. One month for the creation, three months for the research of materials and two months for the final production of the menus. This project are be using in the restaurants of Caesar Park hotels in São Paulo

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Breakfast, lunch, dinner and dessert menus were made from two millimeters polyethylene, covered with router-cut, post-consumer polypropylene in black and white. For the institutional campaign we created a acrylic display for the tend card. Flyers, postcards and elevator media were produced in paper. For the banner’s we used canvas.

SPECIFICATIONS / TECHNICAL PROPERTIES:
menu for lunch and dinner: 31,5 cm x 31,5 cm menu for desserts: 18,5 cm x 15 cm menu for breakfast: 22,5 cm x 20 cm menu for pool (snacks and drinks): 30.5 cm - diameter

TAGS:
Branding design, logo, sensorial design. menu design, placemats, hotel and resorts, brazil, restaurant, Marcelo lopes designer

RESEARCH ABSTRACT:
The research conducted in this project involved the materials used – it was very important for the menus to be produced with resistant material for duration purposes, and for the menus always to seem new. The purpose of adding a sensorial experience to the menu increased our pursuit for innovative solutions. Another relevant issue was finding a solution for a menu with long-term use, whose content would nevertheless undergo constant changes. For this reason, we researched several materials to be applied on the base of the menu with an adhesive including the relevant content – in the event of any change, it is only necessary to replace the stick-on portion.

CHALLENGE:
The most challenging portion of the project was developing the base for the menus, finding the perfect balance between design and technology. We tested several materials to be cut: some of the materials had no resistance to laser cuts, whereas others, though they could be laser cut, were not as long-lasting. The decision to router-cut the material also resulted in additional difficulties – especially with respect to the production process, for polypropylene is not easily glued. Finding the adhesive that also had good adherence to the material took a full week’s time. Once handled, most adhesives eventually left marks on the menu, which thus would prevent the material from always looking new. Finding the appropriate materials for the project took three times longer than developing the creative project. The concept of adding a sensorial and three D touch to the material resulted in the development of a label in resin with the restaurant’s logo, to be applied on the menu.

ADDED DATE:
2012-09-26 12:37:29

TEAM MEMBERS (1) :


IMAGE CREDITS:
Marcelo Lopes Design, 2012.

VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Merchan-Design / Marcelo Lopes

PROFILE:
Design for premium market - Brazilian ideas for global challenges. Merchan-Design is a creative studio where art and technical skills are put in the service of corporate universe through branding, promotional design, identity, packaging, publishing and communication. Brazil 55 (11) 30644601 marcelo@merchan-design.com.br

NOMINATION DETAILS

Agraz Restaurant Corporate Identity by Marcelo Lopes Design is a Nominee in Graphics and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Marcelo Lopes Design when results are announced.
AWARD DETAILS

Agraz Restaurant Corporate Identity by Marcelo Lopes Design is Winner in Graphics and Visual Communication Design Category, 2012 - 2013.

· Read the interview with designer Marcelo Lopes Design for design Agraz Restaurant here.

· Press Members: Login or Register to request an exclusive interview with Marcelo Lopes Design.

· Click here to register inorder to view the profile and other works by Marcelo Lopes Design.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit
See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |