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Brigaderia Easter Edition 2012 Packaging by Gustavo Piqueira |
Home > Winners > Design #26648 >Interview |
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FS: What is the main principle, idea and inspiration behind your design?
GP: By positioning the brigadeiros into the vintage ads and combining the brand's vibrant universe, the visual identity becomes a pictorial representation of old advertising set within a new context. Fun and certainly unique.
FS: What has been your main focus in designing this work? Especially what did you want to achieve?
GP: At such commemorative times of the year when brands tend to use similar visual codes, there is nothing better than moving away from clichés. And find a solution which truly captivates people.
FS: What are your future plans for this award winning design?
GP: As it is a Special Edition, its charm resides on the fact that it will not be repeated again as it is, but we hope that it inspires other designs and projects.
FS: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
GP: Brigaderia was already a partner of Casa Rex. We've have developed their visual identity and all special edition packaging since then.
FS: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
GP: The products are produced and commercialized by Brigaderia.
FS: What made you design this particular type of work?
GP: Brigaderia is a great partner and we wanted to make an original design coherent with its unique visual identity.
FS: Who is the target customer for his design?
GP: Everyone who love's chocolate and the brigadeiro sweet's. Brigaderia's clients are people of higher income and of all age groups.
FS: What sets this design apart from other similar or resembling concepts?
GP: We've approached an Eastern Edition without turning to the season's typical icons and imagery, which makes it fresh and original.
FS: How did you come up with the name for this design? What does it mean?
GP: The name is simply the actual description of the project, since we were developing a packaging for Briaderia's Eastern Special Edition.
FS: What is the most unique aspect of your design?
GP: The way we always try to approach traditional concepts with a fresh and fun perspective.
FS: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
GP: The project was developed by Casa Rex's team of graphic and packaging designers. Gustavo Piqueira, head of Casa Rex and Samia Jacintho were the project's creative directors.
FS: What are some of the challenges you faced during the design/realization of your concept?
GP: The challenge we put on ourselves were to find a way to make an Easter packaging without using the usual Easter symbols.
FS: How did you decide to submit your design to an international design competition?
GP: Both Casa Rex and Brigaderia are very proud of this project and its an honor for us to help disseminate Brazilian design.
FS: What did you learn or how did you improve yourself during the designing of this work?
GP: Coming up with a fresh creative concept is always, in a way or another, a challenge, which helps you to tackle your next task.
FS: Thank you for providing us with this opportunity to interview you.
A' Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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