Alicia Rius Photography
Business cards usually get lost or end up in a trash. We knew from the beginning that we wanted to create a business card that people would like to keep and even show to others.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It's a business card that reflects, in any single aspect, the pureness of the photography.
People understand what Alicia does without even reading the text.
OPERATION / FLOW / INTERACTION:
We created a slide that is easy to read with natural light, but you can still use any light source to project it.
PROJECT DURATION AND LOCATION:
Creativity + Production of this project was 1 month.
Created in Amsterdam for an exhibition in Spain.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
-Design of the business cards made in Photoshop (2 versions)
-Open the design in Photoshop in the computer
-Shoot the computer screen in the dark with the analog camera
-Develop the film
-Cut the film
-Place the film in coloured plastic frames (the plastic frames where originally grey and we decided to give them some color to make them more playful).
SPECIFICATIONS / TECHNICAL PROPERTIES:
Slide: 51mm x 51mm
Package: Presented inside a vintage Kodak slide box.
business, cards, visual, identity, corporate, logo
We did some research about photographers' business cards and we realized we needed something that had to stand out.
After the first batch was produced, we shared the slides with clients and just with their reactions we knew we had succeeded.
The hardest part was to do something different that had never been done before and wouldn't leave anyone indifferent.
Once I had the idea, the production was the next challenge. Alicia put the design in Photoshop and converted the living room in a dark room.
Since the letters of the design are a bit blurred on purpose, it was a bit difficult to know when the design was in focus with the analog camera. On top of that, being in the dark it was hard to know if the frame was centered and we had to wait to develop the first roll to see the results. We did some tests until it was perfect.
TEAM MEMBERS (2) :
Creativity & Design: Arnau Bosch and Production: Alícia Rius
Arnau Bosch Verges, 2012.