Minimals Toys by Sebastián Burga

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DESIGN DETAILS
DESIGN NAME:
Minimals

PRIMARY FUNCTION:
Toys

INSPIRATION:
I created the first version of Minimals in 2008 while I was studying in Berlin. Those were difficult times for me as I had no money to pay the rent, so I thought a solution could be to sell drawings of cute animals in Mauerpark. I didn not have great results but I found something special about these silly creatures. Afterwards, When I came back to Peru I felt I was ready to create a complete toy set based on them. Last year, my partner Claudia Hermosilla and I recreated a whole universe of Minimals with false product lines in deutsch, posters, magnets and other merchandising as if they were manufactured by a german industry.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Minimals are an adorable line of modular animals characterized by the use of primary color palette and geometric shapes. The name derives, at a time, from the word "Minimalism" and the contraction of "Mini-Animals". Certainly, they're set out to expose the essence of toyness through eliminating all non-essential forms, features and concepts. Together, they create a pantone of colors, animals, clothes, styles and archetypes, encouraging people to find themselves between them.

OPERATION / FLOW / INTERACTION:
These animals can be built by anybody using modules like Herr Bytes mouth. It has matching teeth with a cylindrical shape located in a symmetric disposition. This part of crocodile's mouth has also the shape of a skateboard that can be used by itself or any other Minimal.

PROJECT DURATION AND LOCATION:
The project started in August 2008 in Berlin-Germany and was continued in Lima-Peru.

FITS BEST INTO CATEGORY:
Toy, Games and Hobby Products Design

PRODUCTION / REALIZATION TECHNOLOGY:
Wood and paint duco.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Herr Bytes (crocodile) 200 x 320 x 330 Frau Gramm (chicken) 170 x 200 x 330 Frau Meter (giraffe) 156 x 192 x 590 Herr Sekunde (frog) 216 x 168 x 192 Herr Stunde (gorilla) 230 x 300 x 300 Herr Jahr (baby bear) 180 x 180 x 280

TAGS:
Minimals, minimal, animal, family, collection, modular, cute, design, german

RESEARCH ABSTRACT:
The main research I have made has been a market study. Since the beginning, I have observed the reaction of people to each Minimal, I mean, which of them are the most popular and why, so I could improve the others more and more. I have to say all the Minimals have had substantial modifications from their original design.

CHALLENGE:
The creative challenge was to make one unique modular code that would be recognizable in each separate piece, even when each had different characteristics depending on the animal they represented.

ADDED DATE:
2012-06-28 19:14:40

TEAM MEMBERS (1) :
Sebastian Burga

IMAGE CREDITS:
Sebastián Burga, 2012.

Visit the following page to learn more: http://bastianbestia.wordpress.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Minimals

PROFILE:
-

NOMINATION DETAILS

Minimals Toys by Sebastián Burga is a Nominee in Toy, Games and Hobby Products Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Minimals Toys by Sebastián Burga is Winner in Toy, Games and Hobby Products Design Category, 2012 - 2013.

· Read the interview with designer Sebastián Burga for design Minimals here.

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· Click here to register inorder to view the profile and other works by Sebastián Burga.
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