A consumer's diary
Consumerism, everyday objects, psychology of material possessions
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In this book I explore the idea of consumerism as a way to identify a person. Nowadays identities are structured around the idea of consumption – in other words people create a sense of who they are through what they consume. Material objects are seen as an expression of values, attitudes and beliefs. Through advertising and mass media possessions became symbolic of personal and social identity, they give consumers a sense of belonging to a certain group of people.
Objects are symbols of who we are and we form impressions of others and anticipate how to interact with them again relying on their material status.
Therefore I decided to explore my own consumer’s identity through publishing a collection of my recent receipts. My idea is to recreate my individual qualities, group membership and social standing based on the products I have recently consumed.
Moreover, collecting the receipts I noticed that they fade out in time, which made the collection even more exciting making the recently consumed products stand out and therefore - more important.
OPERATION / FLOW / INTERACTION:
The collection could be considered interactive because its meaning changes according to the reader's assumptions on the basis of the receipts as I am interested in the process of recreating personal qualities on the basis only on the possessions consumed.
PROJECT DURATION AND LOCATION:
The project started in October 2011, the photographs sent are from edition published in January 2012 but as the collection grows bigger a second edition will be published around April.
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
A6 perfect bound book, the first edition cosists of 100 pages, but as the collection grows bigger second edition is expected to be published very soon.
Dimensions: 150 x 105 x 10 mm
consumerism identity receipts everyday obejects
My research is focused mainly on exploring the notions of consumerism and pop culture through different visual and written publications. I was refering to the use of psychoanalytic ideas by advertisers, different art movements which explore the idea of consumption such as Pop art, The Situationists and Adbusters, also to Naomi Klein and Noam Chomsky publications but most importantly articles and publications related to the idea of individual and group identities for example Barthes ideas of mythologies - the assumption that cultural meaning is construcetd around cultural obejects.
TEAM MEMBERS (1) :
Vyara Zlatilova, 2011.