M/I/M/ Design District
The logo design was inspired by the archaic forms of the old city of Matera.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
M/I/M/ is a design container: it is a multidisciplinary network where project and skills meet, a reservoir of ideas, suggestions and practices for renewal.
The graphic sign was taken directly from the landscape.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
The project started in November 2010 and finished in 28/1/2011.
FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
mim, matera, south italy, architecture, logo, history
The great challenge was to design an identity which has to be connected with the historical heritage of the old city of Matera using a minimalistic and contemporary style. The strong geometry of the typeface was the better solution to create a visual link between the volumes of the old city and the graphic design.
TEAM MEMBERS (1) :
Francesco Paternoster, 2011.