M/I/M/ Design District Corporate Identity by Francesco Paternoster

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DESIGN DETAILS
DESIGN NAME:
M/I/M/ Design District

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
The logo design was inspired by the archaic forms of the old city of Matera.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
M/I/M/ is a design container: it is a multidisciplinary network where project and skills meet, a reservoir of ideas, suggestions and practices for renewal. The graphic sign was taken directly from the landscape.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in November 2010 and finished in 28/1/2011.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
mim, matera, south italy, architecture, logo, history

RESEARCH ABSTRACT:
-

CHALLENGE:
The great challenge was to design an identity which has to be connected with the historical heritage of the old city of Matera using a minimalistic and contemporary style. The strong geometry of the typeface was the better solution to create a visual link between the volumes of the old city and the graphic design.

ADDED DATE:
2012-01-20 11:53:15

TEAM MEMBERS (1) :


IMAGE CREDITS:
Francesco Paternoster, 2011.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Sviluppo Basilicata

PROFILE:
Sviluppo Basilicata is an in house joint stock company of Regione Basilicata (Italy). A society directed and coordinated by Basilicata Region.

NOMINATION DETAILS

M/I/M/Design District Corporate Identity by Francesco Paternoster is a Nominee in Graphics and Visual Communication Design Category.

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AWARD DETAILS

M/I/M/Design District Corporate Identity by Francesco Paternoster is Winner in Graphics and Visual Communication Design Category, 2011 - 2012.



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