DESIGN NAME: M/I/M/ Design District
PRIMARY FUNCTION: Corporate Identity
INSPIRATION: The logo design was inspired by the archaic forms of the old city of Matera.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: M/I/M/ is a design container: it is a multidisciplinary network where project and skills meet, a reservoir of ideas, suggestions and practices for renewal.
The graphic sign was taken directly from the landscape.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The project started in November 2010 and finished in 28/1/2011.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: mim, matera, south italy, architecture, logo, history
RESEARCH ABSTRACT: -
CHALLENGE: The great challenge was to design an identity which has to be connected with the historical heritage of the old city of Matera using a minimalistic and contemporary style. The strong geometry of the typeface was the better solution to create a visual link between the volumes of the old city and the graphic design.
ADDED DATE: 2012-01-20 11:53:15
TEAM MEMBERS (1) :
IMAGE CREDITS: Francesco Paternoster, 2011.
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