EcoPack Shirt Packaging by Liam Alexander Ward

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DESIGN DETAILS
DESIGN NAME:
EcoPack

PRIMARY FUNCTION:
Shirt Packaging

INSPIRATION:
Looking to make existing shirt packaging sustainable while enhancing interface

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This shirt packaging set itself apart form conventional packaging by not using any plastic whatsoever. Utilizing an existing waste stream and manufacture process, this product is not only very simple to produce, but is also very simple to dispose of, the primary material composting down to nothing. The product can be first pressed, and then identified with company branding after through die-cutting and printing to create a unique structural item of packaging that both looks and feels very different and interesting.

OPERATION / FLOW / INTERACTION:
With minimal materials and functions comes minimal fuss which is what I wanted to achieve with this product. Through user testing and research of both staff and customers who awill be using the product it became very clear that the less ammount of 'stuff' to deal with the better. The current system uses over 20 individually sourced components, all of which are either lost or broken upon removing the shirt to try it on. This renders repacking impossible and in turn resale impossible.

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper pulp manufacture, after-pressed to high quality finish, die cut to form including logo, patern etc.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Structural, packaging, sustainable, eco, different

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2011-07-08 07:18:19

TEAM MEMBERS (1) :
Liam Alexander Ward

IMAGE CREDITS:
Liam Alexander Ward, 2011.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Quantum Clothing

PROFILE:
Suppliers of shirts and pyjamas to highstreet retailer Marks and Spencer in the UK.

NOMINATION DETAILS

Ecopack Shirt Packaging by Liam Alexander Ward is a Nominee in Packaging Design Category.

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AWARD DETAILS

Ecopack Shirt Packaging by Liam Alexander Ward is Winner in Packaging Design Category, 2011 - 2012.



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