A Fashion Brand’s Chain Store
Nowadays, the chemical reaction between project clients and designers is taking its striking precedence over designers’ individual interpretation and presentation of the sense of space, functionality, and aesthetics in retail design. Clients assist the designers in the understanding of their customers, competitors, core value and market-positioning; in return, designers merge the objective brief and their own innovation to deliver enduring, aesthetical and professional design solutions.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The client of this project is a trendy Japanese fashion brand. Being at the forefront of the ongoing changing styles and trends, the brand has a target market of young people who aspire to be trendsetters. As an implementation of our profound philosophy of client-designer dynamics, the designers and the client reached a consensus upon the design concept to give a brisk illustration of the brand’s features of “variety” and “mix-and-match”. Thus, “Trend Platter” brings out the brand’s accent via a wide variety of trendy design styles ranging from classical and vintage to modern and minimal. The vaulted ceiling in black presents fashion in a classical way while the checkered floor gives a vintage look. The white area shows minimalistic simplicity, while the modern zone is filled with the cool black and metallic colours.
In spite of the similarity in the styles of clothing of the various collections, visual variety and richness are attained as the clothes are foregrounded by the various decoration styles. In other words, very different perceptions are born to the same clothes under different custom-designed backgrounds, making it a creative approach to highlighting the trait of the brand.
OPERATION / FLOW / INTERACTION:
PROJECT DURATION AND LOCATION:
This project was completed in 2010. It is located in Shanghai, China.
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
PRODUCTION / REALIZATION TECHNOLOGY:
SPECIFICATIONS / TECHNICAL PROPERTIES:
fashion; chain store; variety; mix-and-match; classical; vintage; modern; minimal
TEAM MEMBERS (1) :
Design Systems Ltd
Lam Wai Ming, 2011.