Giulia Shelf Storage Shelf by Kevin Chu

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DESIGN DETAILS
DESIGN NAME:
Giulia Shelf

PRIMARY FUNCTION:
Storage Shelf

INSPIRATION:
My girlfriends hair, which is as curly and messy as it comes!

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Very few, if any storage shelf in the design industry promotes the concept of "messy-ness". My design promotes and even invigorates the concept of messy placement. Stack anything you want in whichever way you want and it will accentuates the design even further. The geometry of the shelf is confusing and the user should be as confused and as lack of direction as the shelf intended. The shelf has also a unique loop geometry where the internal structure is inlaid with artificial turf. Like some elliptical green garden in your house, it promotes confusion within the stacking order of your "stuff". Artificial turf does not need to be confined to walls and floors but also furniture itself and messy-ness can be held in a higher regard. This is the unique quality of my design.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
Design was conceived in 2010 January, production pending.

FITS BEST INTO CATEGORY:
Fine Arts and Art Installation Design

PRODUCTION / REALIZATION TECHNOLOGY:
High Polish Stainless Steel structural frame welded together with artificial turf laminated on its interior structure

SPECIFICATIONS / TECHNICAL PROPERTIES:
W=2850mm D=400mm H=2410mm

TAGS:
Messy Garden Storage System

RESEARCH ABSTRACT:
-

CHALLENGE:
To come up with a storage shelf concept that is truly ground breaking structurally and asthetically but yet functional at the same time. Even the functional element has to be unique in context

ADDED DATE:
2010-11-24 23:02:02

TEAM MEMBERS (1) :


IMAGE CREDITS:
Kevin Chu, 2010.



CLIENT/STUDIO/BRAND DETAILS
NAME:
K Ltd DesignLab

PROFILE:
With the mission of constantly pushing the creative boundary, K Ltd DesignLab came into existence in 2006. Over in Asia we aspire to many European designs but we are constantly contradicting this envy with a barrage of imitations over here. I truly believe designers in Asia have the ability to stand head to head with our European counterpart and i already see this transformation happening gradually. K Ltd DesignLab is one of the first wave of Asian "Conceptual" design firms and we are never shy of proposing "crazy" as well as more reality based designs. Our aim is to come up with interesting and thought provoking designs that can generate heated debate. This is what i believe competent designers should aspire to while settling for nothing less. Our clients will always set criteria for us but one should transcend these rules and give solutions that even they cannot predict. K Ltd DesignLab have always hold true to this principle and will continue to do so in order to constantly come up with "wacky and wonderful" ideas!!



NOMINATION DETAILS

Giulia Shelf Storage Shelf by Kevin Chu is a Nominee in Fine Arts and Art Installation Design Category.

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AWARD DETAILS

Giulia Shelf Storage Shelf by Kevin Chu is Winner in Fine Arts and Art Installation Design Category, 2010 - 2011.



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