Ruyi Dim Dong Baking Shop by Hong Jia Min |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ruyi Dim Dong PRIMARY FUNCTION: Baking Shop INSPIRATION: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics. UNIQUE PROPERTIES / PROJECT DESCRIPTION: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence. OPERATION / FLOW / INTERACTION: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement. PROJECT DURATION AND LOCATION: Designed in September 2023 for Nanning, Guangxi, China FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax. SPECIFICATIONS / TECHNICAL PROPERTIES: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines. TAGS: Health, Creativity, Baking, Chinese, Oriental RESEARCH ABSTRACT: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution. CHALLENGE: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios. ADDED DATE: 2025-04-12 12:30:26 TEAM MEMBERS (1) : Hong Jia Min IMAGE CREDITS: Hong Jia Min PATENTS/COPYRIGHTS: Copyrights belong to Hong Jia Min, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Jijia Brand Creative Studio PROFILE: Founded in 2016 and based in Nanning, Guangxi, China, Jijia Brand Creative Studio is a multidisciplinary creative studio specializing in graphic and product design solutions. We provide comprehensive design services spanning branding, packaging, and spatial graphics for diverse sectors including hospitality, F&B, retail, office spaces, and beauty industries. |
| AWARD DETAILS | |
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Ruyi Dim Dong Baking Shop by Hong Jia Min is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Hong Jia Min for design Ruyi Dim Dong here.· Press Members: Login or Register to request an exclusive interview with Hong Jia Min. · Click here to register inorder to view the profile and other works by Hong Jia Min. |
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