Button Blessings Brand Design by Chih-Chiao Yu |
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| DESIGN NAME: Button Blessings PRIMARY FUNCTION: Brand Design INSPIRATION: As younger generations drift from temple culture, preserving its history and faith becomes increasingly challenging. Drawing from the connection between "temples × buttons," we see buttons as symbols of bonding and connection, reflecting the emotional essence of faith. Through design, we create cultural products that blend seamlessly into daily life, making tradition more accessible and engaging for modern audiences. UNIQUE PROPERTIES / PROJECT DESCRIPTION: "Button Blessings" integrates button design with temple culture, serving not only a functional purpose but also symbolizing protection and connection, reflecting the essence of traditional faith. Through refined visual storytelling, it reinterprets deities with a contemporary aesthetic, resonating with younger generations. The design incorporates unique packaging and publications, offering a modern perspective on faith while fostering cultural continuity. OPERATION / FLOW / INTERACTION: This design blends modern aesthetics with traditional culture, allowing users to engage with heritage in a contemporary way. The button set and booklet invite exploration of the deities' meanings while forming a personal connection. The wooden packaging opens smoothly, revealing the items and offering a tactile experience. This fusion of tradition and modern visuals sparks emotional connections, making it appealing to younger generations. PROJECT DURATION AND LOCATION: The project started in July 2024 in Taiwan and was completed in April 2025 in New Taipei City. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: This design incorporates warm materials like wood, rice beads, yarn, and embroidery. Laser-engraved patterns on wood draw inspiration from deity attire, while the dragon-scale bookbinding symbolizes faith. Wrapped in a scroll, it emphasizes tradition. The wooden sliding box, inspired by temple architecture, merges traditional craftsmanship with modern aesthetics. Inside, button sets, booklets, and cards rest in smooth wood, reinforcing the cultural narrative. SPECIFICATIONS / TECHNICAL PROPERTIES: Button Size 40mm x 40mm,Poster Size 594mm × 841mm,Box Size 28mm × 20mm × 6mm TAGS: Button Design, Temple Culture, Traditional Heritage, Booklet Design, Young Generation, Modern Aesthetics, Taiwanese Identity, Cultural Products, Tradition & Innovation, Faith in Design RESEARCH ABSTRACT: This research explores how buttons can serve as a bridge between traditional temple culture and modern life. The study aimed to understand young people's perceptions of temple traditions and their willingness to engage with cultural symbols. Using surveys and interviews, data was collected from individuals interested in design and cultural heritage. Findings revealed that tactile, personal objects enhance emotional connection. This insight guided the use of wood, embroidery, and beading to create a warm, intimate interaction with the design. CHALLENGE: The challenge was making temple culture relevant to young people through buttons, merging tradition with modern aesthetics. We balanced cultural symbolism with contemporary appeal while ensuring precision in wood engraving, embroidery, and beadwork. Limited access to historical records and traditional techniques required careful adaptation. Additionally, designing a packaging system that felt both authentic and functional added complexity to the process. ADDED DATE: 2025-03-27 11:51:49 TEAM MEMBERS (4) : Chih-Chiao Yu, Yu-Ting Hsu, Jie-Ling Chen and Tzu-Heng Tang IMAGE CREDITS: Photographer:Tzu-Heng Tang Illustrator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen Layout Designer:Tzu-Heng Tang Content Creator:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang Copy Editor:Yu-Ting Hsu Theme Structure:Chih-Chiao Yu,Yu-Ting Hsu,Jie-Ling Chen,Tzu-Heng Tang |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Button Blessings PROFILE: Button Blessings is a design team that focuses on integrating traditional culture with contemporary aesthetics through the creation of amulet button designs. By reinterpreting the spiritual and cultural essence of deities, the team aims to engage the younger generation with the values of temple culture. Their work blends modern design with cultural heritage, offering a fresh perspective on faith and protection. |
| AWARD DETAILS | |
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Button Blessings Brand Design by Chih-Chiao Yu is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Chih-Chiao Yu for design Button Blessings here.· Press Members: Login or Register to request an exclusive interview with Chih-Chiao Yu. · Click here to register inorder to view the profile and other works by Chih-Chiao Yu. |
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