Culture to Technology Identity Placard by Lei Wang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Culture to Technology Identity PRIMARY FUNCTION: Placard INSPIRATION: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition. OPERATION / FLOW / INTERACTION: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience. PROJECT DURATION AND LOCATION: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display. SPECIFICATIONS / TECHNICAL PROPERTIES: 60X90cm TAGS: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence RESEARCH ABSTRACT: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region. CHALLENGE: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology. ADDED DATE: 2025-03-26 21:50:05 TEAM MEMBERS (4) : Creative Director: Ji Chao, Design Director: Xu Ning, Designers: Jin Lei, Wang Lei and Copywriting planning: Zhou Jiaxiang IMAGE CREDITS: Hefei High Tech Digital Technology Co., LTD. PATENTS/COPYRIGHTS: Hefei High Tech Digital Technology Co., LTD. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hefei High Tech Digital Technology Co., LTD. PROFILE: Hefei High Tech Digital Co., Ltd., established on January 24, 2025, is a wholly state owned enterprise located in the Hefei High Tech Zone. It is positioned as the primary development agency for public data resources, responsible for their initial development and authorization for access. The company also oversees the construction, operation, and maintenance of various platforms, including the High Tech Smart City System, in addition to promoting the urban image of the High Tech Zone and disseminating digital culture. |
| AWARD DETAILS | |
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Culture to Technology Identity Placard by Lei Wang is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Lei Wang for design Culture to Technology Identity here.· Press Members: Login or Register to request an exclusive interview with Lei Wang. · Click here to register inorder to view the profile and other works by Lei Wang. |
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