24 Solar Terms And Gods Graphic Design by Zhejiang Firstdot |
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| DESIGN NAME: 24 Solar Terms And Gods PRIMARY FUNCTION: Graphic Design INSPIRATION: Drawing inspiration from mythological figures in ancient Chinese classics like Classic of Mountains and Seas, this series transforms folkloric imagery brimming with fantasy and mystique into contemporary art. The designer conducted profound research to extract essential cultural elements, then innovatively reinterpreted them through the lens of 24 solar terms. The resulting works preserve traditional charm while breathing modern vitality into each character. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This illustration series centers on 24 solar terms, artfully reinterpreting their associated deities through modern design. The artworks reveal natural and cultural essence, merging tradition with modernity to revitalize ancient Chinese seasonal heritage in fresh visual forms. Meticulously crafted with intricate details and harmonious color palettes, this series cultivates an atmosphere that balances mystical allure and modern elegance. OPERATION / FLOW / INTERACTION: To facilitate cultural exploration of 24 solar terms and traditional deities, each illustration features a QR code at the lower right corner. By scanning the code, viewers can access a dedicated website featuring rich content, including detailed solar term explanations, deity stories, and agricultural wisdom. All presented through vivid images and text, this interactive approach makes traditional cultural discovery both accessible and enjoyable. PROJECT DURATION AND LOCATION: The design and development of this project started in China, in 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The illustrations take inspiration from the petroglyph form, balancing meticulous detail with vivid hues to recreate Stone Age authenticity, effectively enhancing mythological immersion. Designed for adaptability across different media, they also ensure the optimal visual impact across both printed materials and digital displays while maintaining artistic coherence. SPECIFICATIONS / TECHNICAL PROPERTIES: 594mm × 420mm TAGS: Illustration Design, 24 Solar Terms and Traditional Deities, Petroglyph form, Modern Design, Website Interaction Design RESEARCH ABSTRACT: As a traditional festival system, the 24 solar terms reflect celestial patterns and natural cycles. Ancient Chinese relied on this calendar to guide activities, forming a cultural cornerstone of classical folk traditions. This illustration series reimagines traditional deities associated with 24 solar terms through modern design. By reinforcing their cultural connections, this series fosters both cultural accessibility and heritage transmission. CHALLENGE: The core challenge lies in artistically integrating 24 solar terms with deity imagery through modern design. These divine figures are hybrids of human, animal and mythological traits, embodying both natural charm and cultural identity. A striking red and black palette creates mystical and modern aesthetics, while the QR codes bridge physical and digital realms, enabling intuitive interaction and facilitating easy exploration of traditional culture. ADDED DATE: 2025-03-26 05:13:10 TEAM MEMBERS (6) : Qiaoling Xu, Miaomiao Qiu, Haokai Tang, Xiaofan Xu, Huijiao Jin and Weiwei Lou IMAGE CREDITS: Zhejiang Firstdot, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Nanji E-Commerce Co., Ltd. PROFILE: NANJI E-COMMERCE CO., LTD. (formerly known as Nanjiren) was founded in 1998 and is headquartered in Shanghai. It is a publicly traded company on the A-share market, with the stock code 002127. The company’s core businesses include integrated brand services, authorized distributor brand licensing, mobile internet marketing, and other related operations. Primarily operating through e-commerce channels, the company aims to build a world-class consumer goods giant by leveraging brand licensing and industrial chain services. Its portfolio includes well-known brands such as Nanjiren, CARTELO, Classic Teddy, and Nanjing Youxuan (Nanjing Preferred). The company authorizes and operates a wide range of product categories, including underwear, bedding, men's wear, women's wear, children's and maternity wear, as well as healthy lifestyle products. In addition to providing brand licensing services to partners, Nanjing E-commerce offers comprehensive industrial chain support, including resource integration, data empowerment, R&D and design, quality management, and traffic management, to help partners achieve sustainable growth. They focus on providing customers with a full range of brand design services, covering brand strategy, brand narrative, product planning, as well as e-commerce visual creativity such as video and animation. Every link is carved with ingenuity to help customers bloom the brilliance of the brand. |
| AWARD DETAILS | |
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24 Solar Terms and Gods Graphic Design by Zhejiang Firstdot is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Zhejiang Firstdot for design 24 Solar Terms And Gods here.· Press Members: Login or Register to request an exclusive interview with Zhejiang Firstdot. · Click here to view the profile and other works by Zhejiang Firstdot. |
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